New landmark location in Tokyo continues ultra-luxury retail strategy
New location brings highest levels of the Q by Aston Martin personalisation service to Tokyo, one of Aston Martin’s most important markets globally
4 April 2024, Tokyo, Japan: Aston Martin continues its ultra-luxury retail strategy and investment in customer experience with the opening of a new landmark location in one of the most sophisticated luxury capitals of the world, Tokyo.
Following on from the opening of the brand’s first global flagship location, Q New York, in 2023, Aston Martin today opens the doors to Aston Martin Ginza, a new state-of-the-art showroom within the prestigious luxury hotel, The Peninsula Tokyo.
The first showroom in Asia to fully embrace the ultra-luxury brand’s refreshed corporate identity, the new two-storey landmark location boasts an impressive area of 324 square metres, accommodating the display of three iconic Aston Martin models, a large digital media wall and a stunning customer lounge, allowing clients to create their own intimately personal Aston Martin.
Forming part of Aston Martin’s continued expansion in Japan, the ultra-luxury showroom seeks to capitalise on growing retail demand for Aston Martin in recent years, helped by the strong local appetite for the supercar of SUV’s, DBX707 and excitement for Aston Martin’s next generation of sportscars, including the multi-award-winning DB12 and new Vantage.
Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin, said: “Tokyo is one of the most important centres of luxury in the world. Having been the number one city location for new Aston Martin sales in 2023, we are delighted to double our retail presence with this stunning new landmark showroom in the five-star hotel, The Peninsula Tokyo.
“Reminiscent of our first global flagship location in New York City, the state-of-the-art showroom highlights the investment being made in our ultra-luxury retail and customer experience strategy, with further flagship locations and landmark showrooms planned across our retail network.
“With two fantastic locations, and some of our strongest market penetration within the luxury segment, Tokyo holds huge growth potential for Aston Martin. With a goal to provide the highest levels of customer experience available in the luxury segment, we are on a mission to share our passion for the Aston Martin brand with the people of Japan.”
Recognising the growing trend of personalisation across the luxury segment and building on the success of Q New York, the Aston Martin Ginza brings the pinnacle of the Q by Aston Martin bespoke service to Japan, providing a sanctuary for clients in Tokyo to create their own intimately personal Aston Martin.
In 2023, Q by Aston Martin achieved unparalleled success, experiencing a 36% global growth year-on-year. Capitalising on the prevailing trend of personalisation within the realm of luxury goods, growth of Aston Martin’s bespoke service has been further propelled by the introduction of exclusive limited-edition products, such as the iconic DBR22, the awe-inspiring DBS770 Ultimate, and the extraordinary Aston Martin Valkyrie and Valour.
Ginza, one of the most popular commercial districts in Tokyo, is not only home to many major commercial facilities and flagship stores of luxury brands, but it is also one of Tokyo’s richest historical neighborhoods, comprised of many successful multi-generational businesses and the world-famous Kabuki Theatre.
Ken Arai, Company President of GRAZ Automotive Holdings which will operate Aston Martin Ginza, said: “Helped by the introduction of amazing, market-leading products, we see huge potential for Aston Martin to build on its existing loyal customer base in Japan. We are excited by the opportunities for Aston Martin Ginza, which is located at the centre of one of the key luxury destinations within Tokyo.
“Putting the customer at the heart of our dealership experience, we look forward to providing a warm welcome to Aston Martin Ginza.”
The Peninsula Tokyo, which faces the Imperial Palace and Hibiya Park from its prestigious location in the Marunouchi area, immediately adjacent to the entrance to Ginza, has for nine consecutive years received the highest five-star rating in the hotel category from the Forbes Travel Guide.
Mark J. Choon, Managing Director of The Peninsula Tokyo, added: “We are privileged to welcome the ultra-luxury British brand, Aston Martin, to the Peninsula Tokyo in Ginza, and to be part of a captivating blend of Japanese tradition and modernity. We look forward to welcoming Aston Martin’s owners with our legendary Peninsula Hospitality.”
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