The latest innovation will be on display in the AMD booth at NAB in Las Vegas, April 13-17
LAS VEGAS, April 15, 2024 /PRNewswire/ — Vindral, developed by RealSprint in Sweden, is excited to announce a partnership with the semiconductor manufacturer AMD. The first joint project is to create the world’s first 8K live streaming at Ultra-low latency. What was initially a tech preview at IBC in September 2023 has now reached commercial readiness.
Key highlights of partnership and NAB demo
- An AV1-powered 8K 10-bit HDR quality live streaming tier, at ultra-low latency and with all viewers in sync.
- The demo is currently running as a full on-premise setup of the Vindral CDN, locally at NAB in Las Vegas, and is powered by an Alveo MA35D from AMD.
- The two companies have been working closely to make a viable implementation, quality-secured and scalable.
- One foundation to ensure compatibility with lower-end devices is adaptive bitrates, which are always included in streams delivered by Vindral.
Please visit https://vindral.com/news/lets-connect-at-nab-in-las-vegas for more information about the NAB Show demo.
“After our AV1 initiative, the next obvious step was to look to the next frontier. And that’s 8K. Not many devices can display it yet, nor can they decode the video, but as a brand aimed to be ahead of the curve it is an important step for us,” said Daniel Alinder, CEO at Vindral.
“We are happy to work with Vindral on the next generation of performance. Given their specific focus on making high VQ possible, even at ultra-low latency, it’s a great match for us. The MA35D was designed specifically to enable these heavy-duty jobs at scale, and a live-streaming CDN is an amazing showcase for us,” said Sean Gardner, Head of Strategy and Market Development at AMD.
While 8K is not yet widely adopted in the consumer-grade market, there are plenty of business cases where high-resolution content plays a central role.
“We’re working at the cutting edge, demonstrating we can do 8K today. And we’ve learned quickly that there are market segments that are already looking for these types of solutions. Japan stands out too as a geographical market where 8K is not in the distant future; many companies are already on board,” added Alinder.
Other examples include XR applications, which require at least dual 4K canvases – one for each eye; as well as any product that performs AI analysis of the content and sports.
“From esports to retail and sports betting, there will always be companies looking to push the envelope. That goes for region-of-interest (RoI) applications where you take an 8K stream from a static camera and view any 4K portion of it in your device, as well as industrial- or military-grade image recognition applications,” Gardner added.
The demo currently on display at the NAB show is running via an in-venue model completely on-premise. A public demo release online is planned in the next month, where all who visit are welcome to evaluate the global performance. Whether you’re looking for 4K, 8K, and beyond, please visit Vindral at https://vindral.com.
About Vindral
Vindral is a live CDN that combines ultra-low latency streaming with up to 8K support, sync, and absolute stability to provide viewers with an uncompromised experience.
It is a product of RealSprint in Sweden, established in 2013. With deep knowledge and experience in emerging technologies, Vindral delivers industry-defining solutions that drive real tangible business value.
Photo: https://mma.prnewswire.com/media/2386825/Vindral.jpg
Logo: https://mma.prnewswire.com/media/2386824/Vindral_Logo.jpg
For more information about Vindral, journalist inquiries or to schedule a private demo, please email Daniel Alinder at [email protected] or call +4673 910 87 37.
SOURCE Vindral
