The brand announces new partnerships for reducing waste, materials, and energy
PURCHASE, N.Y., April 16, 2024 /PRNewswire/ — As the world gears up to celebrate Earth Month, SodaStream®, the world’s leading sparkling water brand, proudly announces innovative advancements in sustainability across operations. Through strategic partnerships and a steadfast commitment to environmental responsibility, SodaStream® continues to lead the charge in reducing environmental impact and empowering individuals to embrace a more sustainable lifestyle.
Empowering Consumers Towards Greener Living
Consumer attitudes reflect a growing prioritization of sustainability, with 97% of individuals expressing a desire to live a sustainable lifestyle1. With less than 10% of plastic waste being recycled globally2, the impact of consumer behavior on the environment cannot be overstated. These figures highlight the critical importance of transitioning away from single-use plastics, a sentiment echoed by 75% of people globally who advocate for a complete ban on such products3. To address this demand, SodaStream® offers reusable solutions that combat single-use plastics waste, providing consumers with tangible ways to make a positive impact on the planet.
Consumer-Centric Sustainability
At the core of SodaStream’s environmental advantage lies in its reusable bottles and CO2 closed-loop system. By reducing single-use plastic bottles usage and implementing a circular system for CO2 cylinders, SodaStream® promotes responsible consumption and regeneration at every stage of production. In 2023, the consumption of carbonated drinks by SodaStream consumers was equivalent to approximately 5.5 billion single-use plastic bottles5, merely by using its sustainable products to create perfect sparkling experiences. In addition, all SodaStream PepsiCo 440ml flavor bottles, are made from 100% RPET4, contributing to less waste.
Sustainable Practices Across the Board
In addition to product innovations, SodaStream® upholds sustainability throughout its operations. The brand recently announced a partnership with Enlight Renewable Energy to power its global production sites with 100% renewable energy.
In the US, SodaStream has partnered with international recycling leader, TerraCycle®, to introduce the SodaStream Free Recycling Program, offering consumers an environmentally responsible solution for product disposal. Participants simply download a prepaid shipping label and return their SodaStream to TerraCycle. Once collected, the sparkling water makers are cleaned, separated by material type and reduced into material that can be remolded to make new recycled products.
“At SodaStream, sustainability is not just a goal; it’s a commitment woven into the fabric of everything we do,” said Mark Fenton, Chief Business Officer at SodaStream US. “As we celebrate Earth Month, we invite consumers to join us in our journey towards a greener future, one bubble at a time.”
Join SodaStream® in championing sustainability this Earth Month. For more information, please visit www.sodastream.com.
1 Mintel Global Outlook on Sustainability: A Consumer Study 2023. The three-year trended research was conducted on 16,000 people across 16 global markets.
2 UNEP
3 IPSOS 2022
4 Excluding cap and sleeve
5 0.5 L ready to drink bottles
About SodaStream
SodaStream, a PepsiCo subsidiary, is the world’s leading sparkling water brand. SodaStream empowers consumers to create perfect personalized sparkling beverage experiences with just a push of a button. By allowing its users to make better choices for themselves and the planet – SodaStream is revolutionizing the beverage industry and changing the way the world drinks. To learn more about SodaStream visit corp.sodastream.com and follow SodaStream on Facebook, Instagram, and YouTube.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Contacts:Alison Brod Marketing + Communications
Dara Schopp Helitzer
[email protected]
SOURCE SodaStream
