NEW YORK, April 30, 2024 /PRNewswire/ — The sports nutrition market size in Brazil is estimated to grow by USD 312.23 million from 2024 to 2028, according to Technavio. This growth is expected to occur at a Compound Annual Growth Rate (CAGR) of 7.45% during the forecast period.
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Key Trends Fueling Growth
- Increased demand for nutritional support:
- As people care more about staying fit, they’re turning to sports nutrition products to boost their workouts and performance. These products, like protein shakes and energy supplements, give the body the extra support it needs to reach fitness goals. They’re especially handy for building muscles, fixing them up after a workout, and bouncing back fast.
- People want to keep a healthy weight, so they’re into products that help with that, like meal replacement shakes and fat burners. And they’re not just grabbing any old thing off the shelf – they’re looking for products with natural ingredients and simple labels.
- In Brazil, this trend is taking off big time, meaning the market for sports nutrition products is set to grow. With everyone getting more serious about their health, these products are becoming a must-have for anyone looking to stay in top shape.
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Major Challenges:
- Quality and safety concerns related to sports nutrition products
- Ensuring sports nutrition product quality and safety is crucial in Brazil. Ingredients like whey or plant-based proteins must meet purity standards to avoid health risks. Contamination with banned substances is a big worry, as it can lead to doping violations or harm consumers.
- Labels must accurately list ingredients and amounts, following strict regulations. Consistency is key; each batch should meet high-quality standards. Handling and labeling allergens like soy, dairy, and gluten is vital to prevent allergic reactions.
- Brands should be transparent about ingredient sourcing, manufacturing, and testing on their websites and labels. Failing to address these concerns could hinder the growth of the sports nutrition market in Brazil.
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Analyst Review
In Brazil, the sports nutrition market is booming, catering to a diverse range of consumers with various dietary preferences and wellness goals. From elite athletes to health-conscious individuals, there’s a growing demand for convenient consumption options like protein powders, RTD protein drinks, and sports supplements. With concerns over sedentary lifestyles and unhealthy diets leading to rising obesity rates and chronic diseases like diabetes and hypertension, there’s a heightened awareness of the importance of nutrition and fitness.
Consumers are increasingly turning to literature data and seeking natural alternatives like microbiome boosters and natural energy sources such as cereals and energy bars. Whether it’s enhancing athletic performance for endurance athletes or building strength and muscle mass for gym-goers, products like creatine, sports vitamins, and protein supplements are in high demand.
Major retailers like Vitamin Shoppe and specialty stores cater to the needs of active lifestyle enthusiasts, offering a variety of products targeting different segments of the market. With an emphasis on clean labels, sustainability practices, and consumer education on product knowledge, the Brazilian sports nutrition market continues to grow, serving both domestic and international players in the industry.
Market Overview
In Brazil, the sports nutrition market is buzzing with options catering to health-conscious consumers. From sports drinks packed with essential nutrients to convenient powder and capsule segments, there’s something for everyone. With diverse dietary preferences like veganism on the rise, companies are focusing on bioavailability and quality ingredients.
Sporting events serve as a platform to showcase these products to the adult segment, while young consumers drive demand for on-the-go supplements. Whether it’s amino acids or minerals, the market caters to various needs, reflecting the inclination towards a healthy lifestyle. In this dynamic landscape, companies strive to meet the demands of a growing health-conscious consumer base.
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Key Topics Covered:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
7 Customer Landscape
- Application
- Post-workout
- Pre-workout
- Others
- Distribution Channel
- Offline
- Online
- Product
- Non-protein Sports Nutrition
- Protein Powder
- Protein RTD
- Protein Bar
- Geography
- South America
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Venodr Landscape
11 Vendor Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
