May 2, 2024 , Auburn Hills, Mich. – The Jeep® brand joined owners and fans from across the nation to celebrate the 21st anniversary of Jeep Beach at Daytona Beach, April 19-28, for a week of unparalleled open-air freedom and fun in the sun. The event’s attendance surpassed last year’s event and saw approximately 40,000-plus Jeep 4x4s join the highly anticipated annual 10-day event. The Jeep Beach celebratory parade on Sunday morning, April 28, stretched for over 10 miles and included more than 10,000 Jeep SUVs.
“Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another milestone year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “The Jeep 4x4s and their owners celebrating the event showed up in force, each as unique and devoted to the brand as the next, and stretched an incredible 10 miles long along the parade route.”
In addition to the finale parade event on Sunday, April 28 during the weeklong event, fans were also able to ride the Jeep obstacle course at the start/finish line of the Daytona International Speedway with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon.
Jeep Beach has donated more than $4 million to local charities through fundraising efforts over the years. All proceeds raised are distributed to charities throughout Central Florida counties. Jeep Beach has supported more than 150 non-profit organizations.
For additional information about the latest Jeep brand lineup, visit www.jeep.com.
Jeep Beach
On October 13, 2017, Jeep Beach, Inc., a 501(c)(3) charity, was founded to enhance fundraising efforts. Jeep Beach, Inc. operates under the governance of a seven-member executive board. The Jeep Beach event is supported by hundreds of volunteers within the community. Jeep Beach, Inc.’s structure allows the event to provide a first-class experience for the vendors and participants while increasing fundraising for our charities.
Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep Wave, a premium owner loyalty and customer care program that is available to the entire Jeep 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep brand owners the utmost care and dedicated 24/7 support. The legendary Jeep brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4×4. All Jeep brand vehicles in North America will offer an electrified variant by 2025.
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