“Midsummer celebrates two centuries of coachbuilding and represents the embodiment of Morgan’s core values. Its striking design showcases the pinnacle of craft skills of our talented workforce.
“Midsummer is dedicated to enthusiastic individuals who will enjoy an unconventional, sensory, and analogue driving experience. By identifying and re-interpreting Morgan’s admired ideals, Midsummer turns our legacy into a charming, sophisticated, and timeless aesthetic.
“It has been both memorable and rewarding to work with Pininfarina to help bring this special project to life. Pininfarina, underpinned by an incredible legacy of coachbuilding and design, has introduced the latest design and visualisation expertise, as well as fresh ideas at a time when Morgan is on its own exciting journey.
“This unique example of coachbuilding, which exists between art and design, goes to the heart of what Morgan does best. With two traditions, two cultures, and two hundred years of experience united by a deeply held belief in the principles of craftsmanship, that heart beats stronger than ever.”
Massimo Fumarola, Chief Executive Officer, Morgan Motor Company