2024-06-06
June 6, 2024
Toyota Tsusho Corporation (“Toyota Tsusho”) announced today that it has signed an official sponsorship agreement with professional racing driver Juju (Juju Noda).
In 2024, Juju made her debut as the youngest and first Japanese female driver at the All Japan Super Formula Championship (“Super Formula”), Japan’s pinnacle race and the gateway to Formula 1 (F1). She continues to take on her own challenges on the global stage, with expectations of her future performance.
Toyota Tsusho pursues its Global Vision to “Be the Right ONE” as an irreplaceable and one-and only presence for its customers and society, aiming to create businesses and provide value to customers in its unique ways. The company unites as one under the slogan of “Passing on a better global environment to the children of the future” to accelerate future-oriented initiatives toward the realization of a sustainable society.
Always taking on challenges at new stages and with a promising future, Juju’s way of life and attitude strongly aligns with Toyota Tsusho’s vision and its cherished values, leading to the decision to support Juju as an official sponsor.
Toyota Tsusho’s company logo will gradually make its appearance–such as on the racing car driven by Juju and the racing suit and helmet worn by her–from the third round of Super Formula.
Going forward, Toyota Tsusho will continue to contribute to the growing development of motorsports, and at the same time, support the challenges being taken on by Juju and other children of the future.
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Comment from Juju
I am extremely happy to be supported by Toyota Tsusho as a new sponsor. At the same time, it braces me to know that Toyota Tsusho empathizes with my activities. This season, I managed to take a huge step forward, entering Japan’s pinnacle Super Formula championship. I see this foremost as a year of learning, and I hope to gain experiences that will help me fulfill my future dreams without rushing. In this category full of leading drivers from Japan and overseas, I fully understand that it is not an easy task for me to reach the top as a rookie with little experience. However, opportunities are created by taking on the challenge of opening up new paths. The times change because someone does something that no one else is doing.
I hope you will support my new challenge with Toyota Tsusho.
The information in this release is current as of the date of announcement.
Please note that information may change after the date of announcement. Thank you in advance for your understanding.