NEW YORK, June 24, 2024 /PRNewswire/ — The global online survey software market size is estimated to grow by USD 5.56 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 13.21% during the forecast period.
The online survey software market is thriving, driven by the increasing demand for real-time data and the power of AI and machine learning (ML).
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These technologies offer significant advantages, including:
- Automated data analysis: Saves time and reduces errors by automating the analysis of survey responses.
- Personalized surveys: Boosts engagement and response rates by tailoring surveys to individual respondents.
- Real-time insights: Enables businesses to make timely decisions and adjustments based on up-to-date data.
This trend highlights the growing need for efficient and accurate data analysis, real-time feedback, and a more engaging survey experience.
Mobile-First Approach and Feature-Rich Solutions
The market is flooded with feature-rich survey software solutions catering to various needs. E-commerce and profilers are major users, and mobile learning and video surveys are gaining traction. Popular features include checkboxes, open-ended questions, and progress indicators. Businesses, particularly large enterprises, leverage survey software for customer feedback and market research. Popular options include Qualtrics and SurveyMonkey.
Data Quality: A Critical Hurdle
Despite the market’s growth, data quality and accuracy remain a significant concern. Incomplete or unreliable data due to missing information or poorly worded questions can lead to flawed decision-making. Ensuring high-quality data is paramount for businesses to gain valuable customer insights and make informed decisions.
Market Segmentation: Diverse Needs
The online survey software market caters to a wide range of users across various industries and company sizes. Here’s a breakdown of the market segmentation:
- End-users: Retail, financial services, healthcare, manufacturing, and others.
- Application: Small and medium enterprises (SMEs) and large enterprises.
- Geography: North America, Europe, Asia Pacific (APAC), South America, and the Middle East and Africa.
The Retail Advantage
In the retail industry, online survey software plays a crucial role in gathering customer feedback, conducting market research, and obtaining employee insights. The user-friendly interface and customizable features make it an essential tool for data-driven businesses to make informed decisions, improve products, and enhance customer experience.
Future Outlook: AI Revolutionizes Surveys
The online survey software market is expected to witness continued growth due to factors like globalization, the rise of e-commerce, and the increasing adoption of AI. AI-powered platforms are revolutionizing the survey process by streamlining data collection and analysis, with companies like Qualtrics, Clarabridge, SurveyMonkey, Typeform, and SurveyGizmo leading the charge.
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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Website: www.technavio.com/
SOURCE Technavio
