July 3, 2024 , Windsor, Ontario – FCA Canada today reported 35,986 vehicles sold in the second quarter of 2024. Overall sales volume decreased 26% versus the same quarter last year, but significantly demonstrated strong quarter-over-quarter improvement.
“We’re encouraged by Q2 sales progress, with increases for the vast majority of our brands as compared to the first quarter,” said Jeff Hines, president – Canada, Stellantis. “It’s a testament to our team’s dedication and our dealers’ hard work. We’re strategically deploying incentives to meet customer needs, and exciting new products like the all-electric 2024 Fiat 500e are generating significant interest, building on the success of its online hand-raiser program.”
As Canada’s lowest 2024 MSRP all-electric vehicle, Fiat 500e totaled 272 sales in its first quarter of availability. The all-electric city car delivers a range of 227 kilometres and starts at $42,190 ($39,995 MSRP plus additional fees), before available federal and provincial incentives of up to $12,000 combined.
Stellantis remains the No. 1 seller of minivans in the country. In Q2 2024, the Canadian-made Chrysler Grand Caravan marked successful, commercial fleet-driven sales. Combined with retail, 2,107 units were sold, an increase of 149% versus the same quarter last year. Of the Chrysler Pacifica minivans sold in Q2, 21% were the segment-exclusive plug-in hybrid model, with an all-electric range of more than 50 kilometres.
In the first six months of 2024, Dodge brand sold more than 1,100 examples of the all-new Hornet, which muscles into the compact SUV arena offering both a sporty gas-powered and a powerful plug-in hybrid R/T option. Nearly 40% of those Hornet sales came from the PHEV model, which boasts an impressive 53 km electric range and a thrilling PowerShot feature for instant torque and a 30 hp boost.
All Jeep brand vehicles registered sales increases versus Q1 2024. Jeep Compass continued its strong performance: sales of the compact and highly capable SUV increased 5% for the quarter and 40% year to date. The family-friendly, three-row Jeep Grand Cherokee L saw sales rise 9% through to the half-year mark. The plug-in hybrid Jeep Wrangler 4xe captured a quarter (25%) of all Wrangler sales in Q2.
In May, Jeep brand charged into the electrified SUV segment with the reveal of its first global battery-electric vehicle (BEV) – the 2024 Jeep Wagoneer S Launch Edition. Available in dealerships in Quebec and B.C. starting in fall 2024, it has a starting price of $91,790 and delivers 4xe capability, impressive performance credentials, a sleek aerodynamic design and state-of-the-art technology with an estimated range of more than 480 kilometres.
Ram Heavy Duty continues to set the bar for durability, performance, comfort and technology, with sales increasing 9% in Q2 2024. Early in the quarter, Ram brand announced a newly created off-road truck lineup, reinforcing its position as North America’s leading producer of award-winning trucks, including the 2025 Ram 1500 RHO, offering heightened off-road capability and performance with an aggressive appearance.
Alfa Romeo brand’s Q2 sales increased 24%, fueled by the all-new Tonale CUV. Available as a PHEV, it delivers an electric range of 53 kilometres, marking the brand’s commitment to electrification while staying true to its performance heritage. Tonale PHEV accounted for 66% of the brand’s total Q2 sales.
Sales Chart:
Q2 2024 Sales | Vol % | CYTD Sales | Vol % | |||
Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change |
Compass | 2,165 | 2,055 | 5% | 4,363 | 3,124 | 40% |
Patriot | 0 | 0 | N/A | 0 | 0 | N/A |
Wrangler | 3,719 | 5,988 | -38% | 7,382 | 10,998 | -33% |
Gladiator | 848 | 1,145 | -26% | 1,536 | 1,757 | -13% |
Cherokee | 162 | 1,515 | -89% | 628 | 2,773 | -77% |
Grand Cherokee | 2,215 | 3,067 | -28% | 4,350 | 6,187 | -30% |
Grand Cherokee L | 1,348 | 1,441 | -6% | 2,503 | 2,288 | 9% |
Grand Wagoneer | 143 | 235 | -39% | 296 | 395 | -25% |
Wagoneer | 286 | 860 | -67% | 809 | 1,274 | -36% |
Renegade | 25 | 58 | -57% | 60 | 119 | -50% |
JEEP BRAND | 10,911 | 16,364 | -33% | 21,927 | 28,915 | -24% |
300 | 48 | 689 | -93% | 179 | 990 | -82% |
Pacifica | 2,211 | 3,211 | -31% | 2,993 | 4,511 | -34% |
Chrysler Grand Caravan | 2,107 | 846 | 149% | 2,716 | 1,447 | 88% |
CHRYSLER BRAND | 4,366 | 4,746 | -8% | 5,888 | 6,948 | -15% |
Charger | 242 | 1,012 | -76% | 582 | 1,727 | -66% |
Challenger | 386 | 824 | -53% | 1,168 | 1,272 | -8% |
Viper | 0 | 0 | N/A | 0 | 0 | N/A |
Hornet | 462 | 453 | 2% | 681 | 457 | 49% |
Hornet PHEV | 230 | 0 | N/A | 419 | 0 | N/A |
Caravan | 0 | 0 | N/A | 0 | -1 | -100% |
Durango | 2,150 | 2,239 | -4% | 3,608 | 4,499 | -20% |
DODGE BRAND | 3,470 | 4,528 | -23% | 6,458 | 7,954 | -19% |
Ram DS | 5,953 | 9,636 | -38% | 13,424 | 17,467 | -23% |
Ram DT | 5,336 | 7,833 | -32% | 10,187 | 16,640 | -39% |
Ram HD | 4,043 | 3,724 | 9% | 7,224 | 6,951 | 4% |
Ram 4500/5500 | 416 | 351 | 19% | 873 | 611 | 43% |
ProMaster Van | 942 | 997 | -6% | 1,426 | 2,390 | -40% |
ProMaster City | 0 | 2 | -100% | 1 | 206 | -100% |
RAM BRAND | 16,690 | 22,543 | -26% | 33,135 | 44,265 | -25% |
Giulia | 33 | 63 | -48% | 66 | 107 | -38% |
Alfa Stelvio | 78 | 118 | -34% | 153 | 241 | -37% |
Alfa Tonale | 49 | 24 | 104% | 84 | 24 | 250% |
Alfa Tonale PHEV | 97 | 2 | 4750% | 174 | 2 | 8600% |
ALFA BRAND | 257 | 207 | 24% | 477 | 374 | 28% |
500 | 0 | 0 | N/A | 0 | 0 | N/A |
500e | 272 | 0 | N/A | 272 | 0 | N/A |
500X | 20 | 6 | 233% | 26 | 11 | 136% |
FIAT BRAND | 292 | 6 | 4767% | 298 | 11 | 2609% |
TOTAL FCA CANADA | 35,986 | 48,394 | -26% | 68,183 | 88,467 | -23% |
Stellantis North America
Stellantis (NYSE: STLA) is one of the world’s leading automakers, aiming to provide clean, safe and affordable freedom of mobility for all. In North America, it’s best known for producing and selling vehicles in a portfolio of iconic, innovative and award-winning brands, including Jeep®, Chrysler, Dodge//SRT, Ram, Alfa Romeo and Fiat. Stellantis is executing its Dare Forward 2030, a bold strategic plan that paves the way to achieve the ambitious target of becoming a carbon net zero mobility tech company by 2038, while creating added value for all stakeholders.
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