After giving center stage to gastronomic gems from world-class Chinese cities, the introduction of province-based restaurant selections is the result of the MICHELIN Guide’s ambition to more authentically explore and promote the many culinary wonders of the Chinese provinces. Bolstered by a bespoke editorial campaign that will be rolled-out on Chinese social media and digital platforms, these new extension projects also illustrate the MICHELIN Guide’s will to foster even stronger and closer ties with Chinese audiences and markets. Indeed, not only will the MICHELIN Guide promote the content of its restaurant selections, it will also share insights with food-enthusiasts about the diversity and specificities of each province’s food culture.
By providing both national and international recognition to local gastronomic hotspots, the MICHELIN Guide is finally reaffirming its commitment to positively and sustainably developing the restaurant industry, honoring talented professionals and acknowledging food culture and heritage.
The MICHELIN Guide Methodology
The MICHELIN Guide was created in 1900 by the Michelin tire company to support the growth of automobile mobility. Since then, it has remained loyal to its original mission: to settle in mature gastronomic destinations, to guide international travelers and local foodies to the best restaurants, to highlight world culinary scenes and to promote travel culture.
The restaurant selections of the MICHELIN Guide Fujian and Jiangsu will be independently composed by the anonymous MICHELIN Guide inspectors, according to the Guide’s historical and global methodology.
Only the quality of the cuisine offered by the restaurants will be assessed by the inspectors based on the Guide’s five universal criteria:
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The quality of the ingredients.
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The mastery of cooking techniques.
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The harmony of flavors.
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The personality of the chef as represented in the cuisine.
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The consistency both over time and across the entire menu.
The MICHELIN Guide Restaurant Selection
The MICHELIN Guide restaurant selection compiles the very best restaurants the MICHELIN Guide inspectors find in a destination. Considered as the establishments providing the most memorable and authentic culinary experiences, these restaurants reflect the quality, diversity and richness of local gastronomic scenes, as well as promoting food culture and heritage.
Within the selection of high-quality restaurants, those offering the most remarkable gastronomic experiences are rewarded with globally renowned MICHELIN Stars – from one to three.
The selection also includes the popular Bib Gourmand category – a distinction presented to restaurants that offer good quality food at a moderate price. A must-follow reference for any keen diner or traveler seeking accessible proposals without compromising on the quality of the ingredients, the Bib Gourmand selection is also the perfect way to access some of the most deeply-rooted experiences that reflect local and popular cuisines.
The restaurant selections for Fujian and Jiangsu provinces will be available exclusively in digital format on all the Guide’s interfaces: website, mobile applications and social networks. They will join the global MICHELIN Guide restaurant and hotel selections, that can be accessed free of charge on its digital platforms.