*JLR commissioned global data and insights company Dynata to survey 2,000 people in the UK in July and August 2023, with a +/‑ 2% margin of error at a 95% confidence level.
Survey Base: UK drivers aged 18+ who have bought/leased a new or used car(s) (£15k+) in the past 3 years with ADAS features fitted (N=2,000).
Top ADAS features fitted according to survey:
Parking Sensors (89%)
Adaptive Cruise Control (75%)
Forward Collision Warning (74%)
Land Departure Warning System (69%)
Collision Avoidance System (65%)
Lane Change Assistance (63%)
**The Official DVSA Guide to Driving and the Official DVSA Guide to Better Driving. To find out more visit the Safe Driving for Life website.
Modern cars have a number of ADAS features fitted as standard to increase road safety including automatic emergency braking, collision warnings, intelligent speed assistance, driver drowsiness warning and lane keeping assistance.
These systems rely on a number of sensors and cameras positioned around the car, which can malfunction if obscured by dirt, ice or any other obstruction.
About the Reimagine Strategy
JLR’s Reimagine strategy is delivering a sustainability‑rich vision of modern luxury by design.
We are transforming our business to become carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science‑based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.
At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an electric propulsion manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.
JLR is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.