CINCINNATI, Aug. 26, 2024 /PRNewswire/ — RSW/US, the nation’s #1 outsourced agency business firm for marketing agencies, today announced the release of its 2024 Mid-Year Progress Report.
Download the report here.
The report offers crucial insights into agency and marketer business performance, revealing predominantly positive trends for the first half of the year.
Key Findings:
- Agency Performance: 62% of agencies reported improved business in the first half of 2024 compared to 2023, with sales pipelines and new client acquisitions trending upward.
- Marketer Performance: 41% of marketers noted business improvement, while 21% maintained stability. However, 38% experienced slight declines, indicating varied economic impacts across sectors.
- Future Outlook: 66% of agencies expect further improvement in the latter half of 2024, with 52% of marketers sharing this optimism, driven by tempered yet increasing economic confidence and strategic business adjustments.
Key Trends:
- Sales Pipelines Increased: Agencies are seeing stronger sales pipelines, reflecting a positive start to the year.
- Specialization Yields Returns: Niche-focused agencies report success, highlighting the importance of targeted expertise.
- Mixed Project Sizes and Caution: While activity increased, a mix of project sizes and cautious client spending persists.
Despite ongoing challenges like slower deal closures, the overall outlook remains positive.
Agencies are encouraged to adapt and capitalize on emerging opportunities.
About RSW/US
RSW/US is the nation’s leading outsourced agency new business development firm. We help set meetings for our clients, better position them in the market, and get them closer to close. To learn more visit www.rswus.com.
Contact: Lee McKnight Jr.
Phone: 513-559-3111
Email: [email protected]
SOURCE RSW/US
