Posted 04/23/2018 14: 46: 33CET
In Spain, the firm has 29 renovated facilities and it is expected that this year one third of the total number of dealers in the national market will be reached
YOKOHAMA (JAPAN), 23 Apr (EUROPA PRESS) –
The automobile company Nissan will implement its new ‘retail concept’ in the more than 9,000 dealerships that the firm has in 170 countries until the end of 2022, according to the brand, which has already applied these changes in more than 400 installations, 29 of them in Spain.
The dealers that make up the ‘Nissan Retail Concept’ have a number of new design elements, such as the exterior with the “characteristic” Nissan red signage, and an “exclusive” delivery zone, “which optimizes the exciting moment when the Customers receive their vehicle. “
In addition, visitors can learn more about the company’s cars through a digital car configurator, as well as navigate during the service process thanks to the commercial tablets.
The new ‘retail concept’ also incorporates other “key” elements of the Nissan brand, such as smart mobility, electric vehicles, light commercial vehicles and the Nismo brand of “high performance”.
“The relationship between dealers and customers is changing, because customers expect a more digital and personalized experience, which is why Nissan is introducing a new ‘retail concept’ with the aim of offering these exciting and fun customer experiences all over the world. world “, underlined the executive vice president of Global Marketing and Sales of Nissan, Daniele Schillaci.
The company has already installed its new ‘retail concept’ in more than 400 dealers in 30 different countries. In Spain, the firm has 29 renovated facilities and it is expected that this year one third of the total number of dealers in the national market will be reached.