The recently published Communications Platform as a Service (CPaaS) Emotional Footprint Report from Info-Tech Research Group, supported by SoftwareReviews data, showcases the leading tools that equip organizations with advanced communication capabilities to adeptly navigate today’s shifting market landscape.
TORONTO, Sept. 10, 2024 /PRNewswire/ – Info-Tech Research Group has published its Communications Platform as a Service (CPaaS) Emotional Footprint Report, which names four CPaaS Champions for 2024. The report findings are based on data from SoftwareReviews, a division of the global research and advisory firm and a leading source for insights on the software provider landscape.
Adopting a cloud-based CPaaS offers organizations a strategic advantage by allowing developers to integrate real-time communication features – such as voice, video, and messaging – directly into their applications without the need to develop and maintain complex backend infrastructure. This not only accelerates the deployment of communication services but also reduces costs and technical overhead, as CPaaS handles the underlying infrastructure and interfaces.
Without CPaaS, organizations face significant challenges, including the high expense and complexity of building and managing their own communication systems, slower time-to-market for new features, and the potential for unreliable or outdated communication tools. Embracing CPaaS can streamline operations, enhance customer engagement, and ensure that communication capabilities remain up to date and scalable, which is crucial in today’s competitive and rapidly evolving market.
Data from 283 end-user reviews on SoftwareReviews was used to identify the top CPaaS software providers in the firm’s 2024 Emotional Footprint report for the category. The insights are intended to support organizations that are considering options to streamline communication strategies.
The Net Emotional Footprint (NEF) of each software provider is a result of aggregated emotional response ratings across the areas of service, negotiation, product impact, conflict resolution, strategy, and innovation. The NEF is a powerful indicator of overall user sentiment toward the provider and its product from the software user’s point of view.
The 2024 Communications Platform as a Service Software Champions are as follows:
- Amazon Connect, 90 NEF, ranked high for being reliable.
- Rainbow by ALE, 96 NEF, ranked high for being trustworthy.
- Commio, 88 NEF, ranked high for having integrity.
- EnableX, 97 NEF, ranked high for being effective.
Analyst Insight:
“In today’s rapidly evolving digital landscape, CPaaS is not just an innovation but a necessity. As customer expectations soar for seamless, real-time communication across channels, CPaaS enables organizations to integrate voice, messaging, and video directly into their applications with unparalleled flexibility,” says Thomas Randall, advisory director at Info-Tech Research Group and SoftwareReviews. “Companies that adopt CPaaS can enhance customer engagement, drive operational efficiency, and maintain a competitive edge. Conversely, those who delay or resist this adoption risk falling behind, as they will struggle to meet the growing demand for personalized, omnichannel communication, potentially leading to customer dissatisfaction and lost market share. In a world where communication is key, CPaaS is the bridge to future-proofing business success.”
User assessments of software categories on SoftwareReviews provide an accurate and detailed view of the constantly changing market. Info-Tech’s reports are informed by the data from users and IT professionals who have intimate experience with the software throughout the procurement, implementation, and maintenance processes.
Read the full report: Best Communications Platform as a Service (CPaaS) Providers 2024
For more information about Info-Tech’s SoftwareReviews, the Emotional Footprint, or the Data Quadrant, or to access resources to support the software selection process, visit softwarereviews.com.
Info-Tech LIVE 2024 Conference
Registration is now open for Info-Tech Research Group’s annual IT conference, Info-Tech LIVE 2024, taking place September 17 to 19, 2024, at the iconic Bellagio in Las Vegas. Exhibitors and media are invited to be a part of LIVE 2024. The conference offers a unique opportunity for exhibitors to showcase their products and services to a highly engaged audience of IT decision-makers. Journalists, podcasters, and influencers will have access to exclusive content, the latest IT research and trends, and interviews with industry experts and speakers. For more information about exhibiting at Info-Tech LIVE 2024, please visit Info-Tech’s events page. For media looking to apply for media passes to attend the event or gain access to research and other exclusive content, please contact [email protected].
About Info-Tech Research Group
Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
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About SoftwareReviews
SoftwareReviews is a division of Info-Tech Research Group, a world-class technology research and advisory firm. SoftwareReviews empowers organizations with the best data, insights, and advice to improve the software buying and selling experience.
For buyers, SoftwareReviews’ proven software selection methodologies, customer insights, and technology advisors help maximize success with technology decisions. For providers, the firm helps build more effective marketing, product, and sales processes with expert analysts, how-to research, customer-centric marketing content, and comprehensive analysis of the buyer landscape.
SOURCE Info-Tech Research Group
