Only a third of UK-based fleet managers believe AI can improve access to data and drive actionable insights
Almost half (48%) of UK fleet managers say artificial intelligence (AI) will just add a layer of complexity to data analytics and fleet management; only 32% say it will make their lives easier
This contrasts to fleet managers on the continent, where there’s a strong belief that AI can improve their ability to access data and improve operations
Geotab carried out survey of 400 fleet managers in the UK and other European countries to discovered attitudes to new technology, efficiency and sustainability
Full results of Geotab survey to be revealed at Mobility Connect 2024 (Milan, 22 October)
Geotab Ace, a Generative AI assistant for fleet managers, can interrogate data and provide useful answers in seconds
LONDON, Oct. 17, 2024 /PRNewswire/ — Fleet managers in the UK are taking a more cautious approach to adopting artificial intelligence (AI) technology than their European colleagues. This is a key finding from the EU survey “Trusted data insights: what are your vehicles telling you?“, conducted by Geotab Inc. (“Geotab”) – a global leader in connected transportation solutions.
Published ahead of Mobility Connect 2024, Geotab’s premier European event (22 October, Milan), the study surveyed 400 fleet managers in the UK, as well as in France, Germany, Ireland, Italy, Netherlands and Spain. The aim was to assess current companies’ maturity levels in terms of data usage, while identifying challenges and areas for improvement.
Only a third of UK-based fleet managers said they believed AI will improve access to data and drive actionable insights, while almost half (48%) suggested that the much discussed technology would in fact add a layer of complexity to data analytics and fleet management.
This contrasts to fleet managers on the continent, where there’s a much stronger belief that AI can improve their ability to access data and improve operations. Fleet managers from France (64%), Italy (60%), the Netherlands (59%), Spain (52%), Germany (51%) and Ireland (43%) all showed a greater trust in AI technology and a belief that it will enhance their ability to access data easily and quickly to drive actionable insights.
Geotab has launched its own Generative AI (GenAI) assistant for fleet managers, called Geotab Ace. Over 100 companies globally, including a number of Geotab partners, have signed up to be part of the programme to evaluate and provide feedback on Geotab Ace. Early adopters have worked with the GenAI assistant providing data-driven answers to more than 1,000 customer questions. Recurring topics include questions relating to driver risk and safety, diagnostic data and maintenance, fuel consumption and efficiency, and vehicle utilisation.
Geotab Ace is capable of processing vast quantities of data quickly, speeding up time to insight. As an example, a response to a question such as “What are my fleet carbon emissions over the past 12 months?” can be provided in seconds. In this case, Geotab Ace uses filters such as data by fuel type, associated emission factors, and fuel consumption, while calculating thousands of vehicle data inputs over the year. With faster data insights and easy access to information, fleets can make better decisions for optimum performance including cost management.
“In a world where the amount of data collected is increasing every day, it is key that the vast majority of companies trust data insights to deliver business value,” said Edward Kulperger, Senior Vice President, Geotab EMEA. “The power of data can be further enhanced with advanced tools including AI and analytics. As the mobility market continues to address challenges associated with safety, sustainability and operating performance, leveraging data insights will continue to be crucial.”
Notes to Editors:
The data included in the press release result from a survey conducted by Dynata on behalf of Geotab in the period July-September 2024, on a sample of more than 400 fleet managers in France, Germany, Ireland, Italy, Netherlands, Spain and UK.
About Geotab:
Geotab is a global leader in connected transportation solutions. We provide telematics — vehicle and asset tracking — solutions to over 50,000 customers in 160 countries. For more than 20 years, we have invested in ground-breaking data research and innovation to enable partners and customers, including Fortune 500 and public sector organisations, to transform their fleets and operations. With over 4 million subscriptions and processing more than 75 billion data points a day, we help customers make better decisions, increase productivity, have safer fleets, and achieve their sustainability goals. Geotab’s open platform and Marketplace, offers hundreds of third-party solution options. Backed by a team of industry leading data scientists and AI experts, Geotab is unlocking the power of data to understand real-time and predictive analytics — solving for today’s challenges and tomorrow’s world. To learn more, visit www.geotab.com/uk follow @GEOTAB on X and LinkedIn or visit the Geotab Blog.
Media contacts: James Parsons, jamesp@influenceemobility.com, Tel: 07725 257792