October 31, 2024 , Auburn Hills, Mich. – bproauto, a leading provider of original equipment (OE)-backed and quality-tested aftermarket parts, is approaching its second year of operations in North America. Launched in January 2023, bproauto has rapidly expanded its product offerings and market presence, ensuring that customers have access to high-quality, competitively priced parts that are readily available, and warranty backed.
“We set out to redefine the aftermarket parts landscape by bringing quality, reliability and ease of access to our customers,” said Dustin Pedley, global head of bproauto. “In less than two years, we have not only met those goals but exceeded them. Our growth has been fueled by a commitment to deliver parts that automotive professionals can trust.”
Expansion of Product Offerings
Since its inception, bproauto has steadily increased its product portfolio and now offers more than 20 categories of automotive parts. Products currently available include air and fuel delivery systems, brakes, driveline and axle components, electrical parts, engine filters, HVAC systems, suspension parts and more.
“We are proud of the strides we’ve made in expanding our product range,” Pedley continued. “Our team works tirelessly to bring new, innovative parts to market. For the remainder of 2024, we are looking forward to launching a range of new products, including ignition coils, brake hardware and even collision parts.”
High-profile Media Appearances
Upcoming high-profile media appearances will see bproauto showcasing products as part of vehicle reconditioning projects on MotorTrend TV’s popular shows “Two Guys Garage” and “Truck U.” The brand will be featured in upcoming episodes through 2025, bringing greater awareness to its range of quality products.
New episodes of “Two Guys Garage” featuring bproauto parts will air in early November while episodes of “Truck U” featuring bproauto parts will air beginning Dec. 15, 2024.
Second Appearance at AAPEX
bproauto is gearing up for its second consecutive appearance at the Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, Nov. 5-7. Visitors to booth A3233 will have the chance to meet Kevin and Willie B from “Two Guys Garage,” talk to bproauto parts specialists and experience firsthand how easy it is to do business with the company.
“AAPEX is a key event for us,” said Pedley. “It’s an excellent opportunity to connect directly with our customers and show them the full breadth of our product lineup and the benefits of choosing bproauto parts. We’re especially excited to have Kevin and Willie B join us for what promises to be an exciting showcase.”
Digital Innovation and Marketing Presence
The company’s robust digital presence has also played a critical role in its growth. With a large print and digital advertising campaign spanning industry publications like Ratchet + Wrench, Shop Owner, Motor Age and CARS, bproauto has cemented its presence as a go-to source for automotive parts. In addition, its intuitive online catalog allows users to search parts efficiently by category, make and model, VIN and even competitor part numbers.
Industry Partnerships and Availability
bproauto parts are now available on major platforms, like e-commerce site RepairLink, and through a network of more than 3,000 distribution centers, making them accessible to a broad range of customers across North America. This accessibility is complemented by the company’s active social media presence on Facebook and LinkedIn, providing customers with the latest updates and insights on products and industry trends.
As bproauto nears its second year, the company remains committed to innovation, quality and customer satisfaction. With plans for continued expansion and new product launches on the horizon, the future looks bright for this rapidly growing brand.
bproauto
bproauto parts are OE-backed, quality-tested aftermarket parts designed for most makes and models. With a growing catalog of products, bproauto offers reliable, competitively priced parts that are readily available and backed by a comprehensive warranty.
Complete information about bproauto is available at www.bproautoparts.com.
Follow bproauto and company news and video on:
bproauto brand: www.bproautoparts.com
Facebook: https://www.facebook.com/bproautoparts
LinkedIn: https://www.linkedin.com/company/bproautoparts/
YouTube: https://www.youtube.com/@bproautoparts
Go to Source