MÉNAGE À TROIS WINES DEBUTS NEW PACKAGING AND FRESH HOLIDAY PROGRAMMING

Category-defining wine brand launches new look with Hollywood Experience Sweepstakes

ST. HELENA, Calif., Nov. 4, 2024 /PRNewswire/ — Ménage à Trois –a leading brand in the wine category for over two decades is set to make a bold statement this holiday season with the debut of refreshed packaging that embodies its iconic, playful spirit. Starting this month, wine lovers across the U.S. can discover Ménage à Trois’ elevated, premium look, featuring a vibrant color palette designed to create visual cohesion and draw attention across the brand’s diverse wine portfolio. The timing aligns with a new holiday program that will be visible in stores throughout the US in November and December. The festive ‘Naughty & Nice’ campaign invites consumers to indulge in both sides of the season’s spirit through festive, in-store displays and a chance to win a Hollywood Experience sweepstakes.

The new package and campaign coincide with the most important season of the year as wine is the #1 purchased alcohol type during both the Thanksgiving and Christmas holidays¹. Ménage à Trois Wines has launched a #1 selling new product 7 times and earned Hot Brand distinctions from Impact in multiple years². The brand’s range now includes over 20 wines priced $12-15 SRP, with three new varietals – a light Pinot Grigio, a light Red Blend, and ‘Sublime’ Sauvignon Blanc – debuting in January 2025, further cementing its commitment to innovation and enjoyment.

“The holidays are a time for celebration and indulgence, and Ménage à Trois has always embraced the spirit of enjoying life without taking itself too seriously,” said Jennifer Hohman, marketing director for Ménage à Trois Wines. “We’re excited to roll out our new packaging and bring the ‘Naughty & Nice’ campaign to life, inviting wine lovers to join us in making this season unforgettable.”

Ménage à Trois has long been known as a brand that is fun and clever, aligning perfectly with late night television. Ménage à Trois will be featured as in-show integrations on Jimmy Kimmel Live! November 7^th and December 10^th. The Hollywood Experience sweepstakes give consumers the chance to win an unforgettable trip to Hollywood for themselves and two guests, including tickets to a taping of Jimmy Kimmel Live. The special sweepstakes is available to enter through a QR code on in-store point-of-sale, and the brand’s website.

About Ménage à Trois

Since 1996, Ménage à Trois has thrilled wine fans with its unapologetically bold persona and an equally adventurous approach to flavor. Founded by two psychiatrists-turned-wine-aficionados in St. Helena, California, Ménage à Trois launched 25 years ago with two blends—one of which was a convention-shattering blend of three red varietals. In a pace-setting move that would spark a national phenomenon, Ménage à Trois fused Zinfandel, Merlot and Cabernet Sauvignon—long before blends were a trend in the U.S.—ultimately cementing the brand’s iconic status as the catalyst behind today’s wildly popular Red Blend category. Ménage à Trois wines are wholly owned and operated by Trinchero Family Estates, family-owned Napa Valley vintners since 1948. Please visit www.MenageaTroiswines.com to learn more.

Notes:
1) Source: Numerator Q4 Holiday Survey, October 2024 (N=5,347))

2) Source: NIELSEN, TOTAL US RETAIL, DOLLARS SALES CHANGE VS. PY=$0, CY 2015, CY 2016, CY 2017, CY 2018, CY 2019, BOURBON BARREL: 26 WEEKS ENDING 11/30/2019, DOLCE: TOTAL US XAOC+ LIQ, DOLLAR SALES 52 WEEKS ENDING 1/29/22

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SOURCE Ménage à Trois