Bridgestone, a Japan-based tyres maker, has unveiled plans to invest Y27bn ($175.75m) to expand capacity at its three facilities in Japan, focusing on premium passenger car tyres.
The investment targets the Hikone, Tosu, and Tochigi plants, which produce high rim diameter tyres for premium passenger cars.
The expansion is set to begin in early 2025 and conclude by the end of 2028, increasing the total production capacity by approximately 3,000 tyres per day.
Bridgestone aims to meet the growing demand for tyres 20 inches and larger.
This initiative aligns with the company’s Mid Term Business Plan (2024-2026) and focuses on enhancing its premium tyre business.
Bridgestone’s strategy includes utilising its “ENLITEN” technology, which it describes as “The New Premium in the EV Era”.
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By GlobalData
This technology, combined with the Bridgestone Common Modularity Architecture (BCMA), aims to optimise product design and reduce operational costs and environmental impact.
The company is strengthening its approach to premium vehicle models for the original equipment tire segment.
In a press statement, Bridgestone said: “Through the reinforcement of the premium tire business for passenger cars, Bridgestone strives to achieve the corporate commitments of “Extension: Committed to nonstop mobility and innovation that keeps people and the world moving ahead,” and “Ease: Committed to bringing comfort and peace of mind to mobility life” described in the “Bridgestone E8 Commitment”.”
In 2021, Bridgestone Americas and Einride teamed up to create mobility solutions for electrified and autonomous Class 8 vehicles.
The collaboration allows Einride to collect new layers of safety and efficiency-related data from Bridgestone’s smart-sensing tyres, while enabling Bridgestone to integrate its mobility technologies into Einride’s onboard vehicle platforms.
