Akio Toyoda (then president)
It occurred to us: what if we had the opportunity to do it all in one place, in a real-life environment instead of a simulated one?
This was on our minds when we were making plans to close a factory in Japan, and we were wondering what to do with this soon-to-be available land near Mt. Fuji.
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We thought, why not build a real city and have real people live in it, and safely test all kinds of technologies?
Well, ladies and gentlemen, that’s what I’m here to announce today.
On this 175-acre site in Higashi-Fuji, Japan, we have decided to build a prototype city of the future.