Year-end electrified Toyota and Lexus sales surpasses one million units and surges 53 percent; electrified units make up more than 43 percent of total sales volume
30 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025
Lexus records its best-ever full-year sales result in its 35-year history
Toyota brand projected to be the number one retail for the 13th consecutive year
PLANO, Texas, Jan. 3, 2025 /PRNewswire/ — Toyota Motor North America (TMNA) today reported year-end 2024 U.S. sales of 2,332,623 vehicles, an increase of 3.7 percent on a volume basis and an increase of 3.1 percent on a daily selling rate (DSR) basis compared to 2023.
Toyota Motor North America Reports 2024 U.S. Sales Results
The company reported fourth quarter 2024 U.S. sales of 603,104 vehicles, a decrease of 2.7 percent on a volume basis and a decrease of 5.2 percent on a DSR basis compared to the fourth quarter of 2023. December 2024 U.S. sales totaled 209,953 vehicles, a decrease of 7.1 percent on a volume basis and a decrease of 3.4 percent on a DSR basis compared to December 2023.
“Our multi-pathway powertrain approach continues to attract customers, meeting their lifestyles and budgets,” said Jack Hollis, executive vice president and chief operating officer, TMNA. “Our teams are working with suppliers and dealers to prepare for a busy 2025 as we introduce approximately 24 all-new, refreshed or special edition Toyota and Lexus vehicles, and start battery production at our new $13.9 billion North Carolina facility to meet future demands of our customers.”
Highlights (volume basis)
TMNA:
2024 electrified vehicle sales of 1,006,461 – an all-time best ever – up 53.1 percent; represents 43.1 percent of total sales volume
30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker
Projected to be the number one seller of passenger vehicles for the 13th consecutive year, and 16 of the last 17 years
Since 2020, TMNA has announced new investments of nearly $21 billion into its U.S. manufacturing operations to support electrification efforts to meet customer demand
Continued successful rollout of digital retail platforms, Smartpath for Toyota and Monogram for Lexus, as well as ramp up of Smartpath and Monogram Service
Lowest incentives among full-line manufacturers
Toyota Division:
2024 electrified vehicle sales of 883,426 – an all-time best ever – up 56.1 percent; represents 44.5 percent of total sales volume
Projected to be the number one retail brand for the 13th consecutive year
Projected to be the number one retail brand for passenger cars for the 13th consecutive year
Six Toyota brand vehicles starting under $30,000
More than $1 billion in accessory sales, a best-ever
Camry number one passenger car in America for the 23rd consecutive year
Tacoma number one small pickup in America for the 20th consecutive year
RAV4 best-selling SUV in the U.S. for the 8th consecutive year
Year-end sales:
Total electrified up 56.1 percent
Total cars up 4.2 percent
Corolla HEV up 4.6 percent
Camry up 6.6 percent
Prius up 17.5 percent
Total SUVs up 3.6 percent
bZ4X up 99.1 percent
Total RAV4 up 9.3 percent
RAV4 HEV up 29.3 percent
RAV4 PHEV up 19.3 percent
Corolla Cross up 30.8 percent
Corolla Cross HEV up 128.6 percent
Grand Highlander up 49.3 percent
Sequoia up 17.6 percent
Sienna up 12.8 percent
Tundra up 27.4 percent
Tundra HEV up 22.1 percent
Toyota Certified Used Vehicle program remains the top-seller of certified used vehicles for the 16th consecutive year, and sold its 8 millionth vehicle since launching in 1996. Also launched Silver Certification to attract new customers
Lexus Division:
Division records its best-ever full-year sales result in its 35-year history
Top-selling luxury brand in 2024
2024 electrified vehicle sales of 123,035 – an all-time best ever – up 34.4 percent; represents 35.6 percent of total sales volume
RX projected to be the top-selling mid-luxury SUV for the 26th consecutive year
Year-end sales:
Total electrified up 34.4 percent
Total LUVs up 10.0 percent
RC up 5.8 percent
Total ES up 10.3 percent
ES HEV 45.8 percent
RZ up 80.0 percent
NX HEV up 26.6 percent
NX PHEV up 19.7 percent
Total RX up 4.0 percent
RX HEV up 30.1 percent
RX PHEV up 547.6 percent
Total TX up 249.2 percent
TX HEV up 316.6 percent
About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Victor Vanov
[email protected]
469.292.1318
|
TOYOTA U.S. SALES SUMMARY |
||||||||
|
December 2024 |
||||||||
|
— CURRENT MONTH — |
— CALENDAR YEAR TO DATE — |
|||||||
|
2024 |
2023 |
DSR % |
VOL % |
2024 |
2023 |
DSR % |
VOL % |
|
|
TOTAL TMNA |
209,953 |
226,116 |
-3.4 |
-7.1 |
2,332,623 |
2,248,477 |
3.1 |
3.7 |
|
TOTAL TOYOTA DIV. |
172,909 |
188,338 |
-4.5 |
-8.2 |
1,986,954 |
1,928,228 |
2.4 |
3.0 |
|
TOTAL LEXUS DIV. |
37,044 |
37,778 |
2.0 |
-1.9 |
345,669 |
320,249 |
7.2 |
7.9 |
|
COROLLA |
17,720 |
23,400 |
-21.2 |
-24.3 |
232,908 |
232,370 |
-0.4 |
0.2 |
|
SUPRA |
70 |
245 |
-70.3 |
-71.4 |
2,615 |
2,652 |
-2.0 |
-1.4 |
|
GR86 (INCL FR-S) |
579 |
790 |
-23.8 |
-26.7 |
11,426 |
11,078 |
2.5 |
3.1 |
|
MIRAI |
35 |
23 |
58.3 |
52.2 |
499 |
2,737 |
-81.9 |
-81.8 |
|
CROWN |
810 |
2,271 |
-62.9 |
-64.3 |
19,648 |
19,063 |
2.4 |
3.1 |
|
PRIUS |
5,211 |
5,178 |
4.7 |
0.6 |
44,711 |
38,052 |
16.7 |
17.5 |
|
CAMRY |
26,811 |
25,405 |
9.8 |
5.5 |
309,876 |
290,649 |
5.9 |
6.6 |
|
TOTAL TOYOTA DIV. CAR |
51,236 |
57,312 |
-7.0 |
-10.6 |
621,696 |
596,656 |
3.5 |
4.2 |
|
IS |
1,458 |
2,090 |
-27.4 |
-30.2 |
18,946 |
22,521 |
-16.4 |
-15.9 |
|
RC |
175 |
169 |
7.7 |
3.6 |
1,854 |
1,752 |
5.1 |
5.8 |
|
ES |
5,005 |
3,873 |
34.4 |
29.2 |
43,156 |
39,117 |
9.6 |
10.3 |
|
LS |
158 |
181 |
-9.2 |
-12.7 |
2,163 |
2,234 |
-3.8 |
-3.2 |
|
LC |
72 |
154 |
-51.4 |
-53.2 |
1,464 |
1,761 |
-17.4 |
-16.9 |
|
TOTAL LEXUS DIV. CAR |
6,868 |
6,468 |
10.4 |
6.2 |
67,587 |
67,388 |
-0.4 |
0.3 |
|
TOTAL TMNA CAR |
58,104 |
63,780 |
-5.3 |
-8.9 |
689,283 |
664,044 |
3.1 |
3.8 |
|
BZ4X |
1,854 |
669 |
188.2 |
177.1 |
18,570 |
9,329 |
97.8 |
99.1 |
|
RAV4 |
44,296 |
47,044 |
-2.1 |
-5.8 |
475,193 |
434,943 |
8.5 |
9.3 |
|
COROLLA CROSS |
7,448 |
7,484 |
3.5 |
-0.5 |
93,021 |
71,110 |
30.0 |
30.8 |
|
CROWN SIGNIA |
2,794 |
0 |
0 |
0 |
10,263 |
0 |
0 |
0 |
|
VENZA |
1,315 |
2,555 |
-46.5 |
-48.5 |
32,086 |
29,907 |
6.6 |
7.3 |
|
HIGHLANDER |
3,252 |
12,330 |
-72.6 |
-73.6 |
89,658 |
169,543 |
-47.5 |
-47.1 |
|
GRAND HIGHLANDER |
8,429 |
8,354 |
4.9 |
0.9 |
71,721 |
48,036 |
48.3 |
49.3 |
|
4RUNNER |
60 |
12,275 |
-99.5 |
-99.5 |
92,156 |
119,238 |
-23.2 |
-22.7 |
|
SEQUOIA |
2,105 |
2,468 |
-11.3 |
-14.7 |
26,097 |
22,182 |
16.9 |
17.6 |
|
LAND CRUISER |
5,399 |
1 |
539,800.0 |
519,800.0 |
29,113 |
7 |
413,099.4 |
415,800.0 |
|
TOTAL TOYOTA DIV. SUV |
76,953 |
93,181 |
-14.1 |
-17.4 |
937,880 |
905,072 |
3.0 |
3.6 |
|
SIENNA |
7,032 |
5,857 |
24.9 |
20.1 |
75,037 |
66,547 |
12.0 |
12.8 |
|
TACOMA |
22,715 |
19,475 |
21.3 |
16.6 |
192,813 |
234,768 |
-18.4 |
-17.9 |
|
TUNDRA |
14,973 |
12,513 |
24.4 |
19.7 |
159,528 |
125,185 |
26.6 |
27.4 |
|
TOTAL TOYOTA DIV. PICKUP |
37,688 |
31,988 |
22.5 |
17.8 |
352,341 |
359,953 |
-2.8 |
-2.1 |
|
TOTAL TOYOTA DIV. TRUCK |
121,673 |
131,026 |
-3.4 |
-7.1 |
1,365,258 |
1,331,572 |
1.9 |
2.5 |
|
UX |
948 |
883 |
11.7 |
7.4 |
8,877 |
11,846 |
-25.5 |
-25.1 |
|
NX |
8,120 |
8,579 |
-1.6 |
-5.4 |
74,488 |
74,526 |
-0.7 |
-0.1 |
|
RZ |
397 |
1,025 |
-59.7 |
-61.3 |
9,697 |
5,386 |
78.9 |
80.0 |
|
RX |
13,027 |
12,248 |
10.6 |
6.4 |
118,636 |
114,033 |
3.4 |
4.0 |
|
TX |
3,462 |
3,734 |
-3.6 |
-7.3 |
28,640 |
8,201 |
247.0 |
249.2 |
|
GX |
3,468 |
4,256 |
-15.3 |
-18.5 |
30,914 |
31,910 |
-3.8 |
-3.1 |
|
LX |
754 |
585 |
34.0 |
28.9 |
6,830 |
6,959 |
-2.5 |
-1.9 |
|
TOTAL LEXUS DIV. TRUCK |
30,176 |
31,310 |
0.2 |
-3.6 |
278,082 |
252,861 |
9.3 |
10.0 |
|
TOTAL TMNA TRUCK |
151,849 |
162,336 |
-2.7 |
-6.5 |
1,643,340 |
1,584,433 |
3.0 |
3.7 |
|
Selling Days |
25 |
26 |
308 |
306 |
||||
|
DSR = Daily Selling Rate |
||||||||
|
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY |
||||||||
|
December 2024 |
||||||||
|
— CURRENT MONTH — |
— CALENDAR YEAR TO DATE — |
|||||||
|
2024 |
2023 |
DSR % |
VOL% |
2024 |
2023 |
DSR % |
VOL% |
|
|
TOYOTA PRIUS HYBRID |
3,716 |
4,080 |
-5.3 |
-8.9 |
32,039 |
30,495 |
4.4 |
5.1 |
|
TOYOTA PRIUS PRIME |
1,495 |
1,098 |
41.6 |
36.2 |
12,672 |
7,557 |
66.6 |
67.7 |
|
TOYOTA COROLLA HYBRID |
3,737 |
4,905 |
-20.8 |
-23.8 |
50,190 |
47,990 |
3.9 |
4.6 |
|
TOYOTA CAMRY HYBRID |
26,789 |
4,860 |
473.3 |
451.2 |
205,156 |
35,445 |
475.0 |
478.8 |
|
TOYOTA MIRAI |
35 |
23 |
58.3 |
52.2 |
499 |
2,737 |
-81.9 |
-81.8 |
|
TOYOTA CROWN |
810 |
2,271 |
-62.9 |
-64.3 |
19,648 |
19,063 |
2.4 |
3.1 |
|
TOYOTA SIENNA HYBRID |
7,031 |
5,857 |
24.8 |
20.0 |
75,008 |
66,539 |
12.0 |
12.7 |
|
TOYOTA HIGHLANDER HYBRID |
2,487 |
3,427 |
-24.5 |
-27.4 |
24,777 |
49,654 |
-50.4 |
-50.1 |
|
TOYOTA GRAND HIGHLANDER HYBRID |
2,999 |
2,077 |
50.2 |
44.4 |
26,119 |
11,986 |
116.5 |
117.9 |
|
TOYOTA SEQUOIA HYBRID |
2,104 |
2,467 |
-11.3 |
-14.7 |
26,091 |
22,151 |
17.0 |
17.8 |
|
TOYOTA LAND CRUISER HYBRID |
5,399 |
1 |
539,800.0 |
519,800.0 |
29,113 |
7 |
413,099.4 |
415,800.0 |
|
TOYOTA BZ4X BEV |
1,854 |
669 |
188.2 |
177.1 |
18,570 |
9,329 |
97.8 |
99.1 |
|
TOYOTA RAV4 HYBRID |
20,612 |
19,357 |
10.7 |
6.5 |
208,356 |
161,125 |
28.5 |
29.3 |
|
TOYOTA RAV4 PRIME |
2,147 |
2,605 |
-14.3 |
-17.6 |
31,093 |
26,073 |
18.5 |
19.3 |
|
TOYOTA COROLLA CROSS HYBRID |
2,803 |
2,737 |
6.5 |
2.4 |
35,289 |
15,437 |
127.1 |
128.6 |
|
TOYOTA CROWN SIGNIA |
2,794 |
0 |
0 |
0 |
10,263 |
0 |
0 |
0 |
|
TOYOTA VENZA HYBRID |
1,315 |
2,555 |
-46.5 |
-48.5 |
32,086 |
29,907 |
6.6 |
7.3 |
|
TOYOTA TACOMA HYBRID |
1,720 |
0 |
0 |
0 |
9,444 |
0 |
0 |
0 |
|
TOYOTA TUNDRA HYBRID |
1,358 |
4,035 |
-65.0 |
-66.3 |
37,010 |
30,303 |
21.3 |
22.1 |
|
LEXUS ES HYBRID |
1,816 |
1,179 |
60.2 |
54.0 |
18,481 |
12,677 |
44.8 |
45.8 |
|
LEXUS UX HYBRID |
948 |
883 |
11.7 |
7.4 |
8,877 |
11,844 |
-25.5 |
-25.1 |
|
LEXUS NX HYBRID |
2,832 |
3,157 |
-6.7 |
-10.3 |
27,129 |
21,435 |
25.7 |
26.6 |
|
LEXUS NX PLUG-IN HYBRID |
832 |
554 |
56.2 |
50.2 |
6,301 |
5,265 |
18.9 |
19.7 |
|
LEXUS RZ BEV |
397 |
1,025 |
-59.7 |
-61.3 |
9,697 |
5,386 |
78.9 |
80.0 |
|
LEXUS RX HYBRID |
4,618 |
3,204 |
49.9 |
44.1 |
42,876 |
32,965 |
29.2 |
30.1 |
|
LEXUS RX PLUG-IN HYBRID |
569 |
282 |
109.8 |
101.8 |
4,248 |
656 |
543.4 |
547.6 |
|
LEXUS TX HYBRID |
634 |
489 |
34.8 |
29.7 |
4,812 |
1,155 |
313.9 |
316.6 |
|
LEXUS TX PLUG-IN HYBRID |
70 |
0 |
0 |
0 |
502 |
0 |
0 |
0 |
|
LEXUS LS HYBRID |
9 |
8 |
17.0 |
12.5 |
94 |
107 |
-12.7 |
-12.1 |
|
LEXUS LC HYBRID |
1 |
4 |
-74.0 |
-75.0 |
18 |
37 |
-51.7 |
-51.4 |
|
TOTAL TMNA Electrified Vehicles |
103,931 |
73,809 |
46.4 |
40.8 |
1,006,461 |
657,334 |
52.1 |
53.1 |
|
TOTAL TOYOTA Electrified Vehicles |
91,205 |
63,024 |
50.5 |
44.7 |
883,426 |
565,807 |
55.1 |
56.1 |
|
TOTAL LEXUS Electrified Vehicles |
12,726 |
10,785 |
22.7 |
18.0 |
123,035 |
91,527 |
33.6 |
34.4 |
|
TOTAL TMNA SALES RATIO |
49.5 % |
32.6 % |
43.1 % |
29.2 % |
||||
|
Selling Days |
25 |
26 |
308 |
306 |
||||
SOURCE Toyota Motor North America
