Consumer Confidence Rises, Spending Habits Shift Towards the Home
RESTON, Va., Feb. 11, 2025 /PRNewswire/ — Resonate, the leader in predictive consumer intelligence, today released its Spring 2025 Outlook Consumer Trends Report, revealing significant shifts in American consumer behavior as financial stability improves for many. For the first time in over a year, more Americans report being debt-free and in better financial shape, sparking changes in spending priorities. The report highlights key trends shaping the consumer landscape in 2025:
- Improved Financial Health: A growing number of Americans are experiencing financial stability, with a marked decline in consumer debt levels for the first time since November 2023.
- Shifting Spending Priorities: With increased disposable income, consumers are focusing on home improvements and major purchases in the coming months.
- Staycation Surge: About 40% of Americans plan to stay closer to home this summer, favoring home-based leisure activities.
- Persistent Broad Economic Concerns: Despite improved finances, respondents expressed concerns about healthcare costs, poor leadership, and government corruption, and a record 42.5% of Americans now believe the economy will never fully recover to pre-pandemic levels.
“The Resonate Consumer Trends Report provides real-time valuable insights into the evolving consumer landscape providing brands & retailers the intel they need to optimize marketing efforts,” said Bryan Gernert, CEO of Resonate. “Understanding how these shifts are impacting spending habits and overall consumer sentiment trends is crucial for businesses seeking to adapt their strategies and drive growth during economic uncertainty.”
View a presentation of the findings in the Summer 2024 Outlook Resonate Consumer Trends Report here
About Resonate
Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis, and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate’s AI-powered data is readily available for delivery and activation where marketers need it most, offering unmatched flexibility and integration across the marketing ecosystem. This data can be accessed directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform, and Resonate Managed Media Services. Marketers can leverage this data to enrich their first-party information, activate media across all channels, and install it to power predictive models, clean rooms, or data lakes, enabling comprehensive consumer insights and targeted marketing strategies.
Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.
SOURCE Resonate
