WEST PALM BEACH, Fla., Feb. 19, 2025 /PRNewswire/ — Sound Royalties, the leading provider of music and entertainment industry financing, announces Allison Portlock’s promotion to Executive Vice President (EVP) of Marketing, recognizing her pivotal role in the company’s growth. Since joining the company in 2018, Portlock has been instrumental in driving growth, innovation, and industry recognition, solidifying Sound Royalties’ position as the pioneer and leader in music royalty financing.
As a member of the executive team, Portlock will oversee high-level strategic initiatives, shaping company-wide growth strategies, and guiding the company’s evolution into new markets and services. She will also continue leading initiatives to expand the Sound Royalties brand, fostering partnerships, and amplifying the company’s reach and influence throughout the global music industry.
During her tenure at Sound Royalties, Portlock’s efforts have played a key role in driving important company milestones, including significant annual growth, the launch of new services like Tour Financing and Bridge Financing, expansion into international markets like LATAM, Canada and the UK, and the company’s notable no-cost, no-fee funding programs launched during Covid and more recently for the Los Angeles wildfires in January 2025.
“I’m thrilled to recognize Allison Portlock on her well-deserved promotion to the Sound Royalties’ executive team. She has worked tirelessly to enhance the Sound Royalties brand while staying true to our original vision of empowering music creators. Her dedication, creativity, and strategic insight have elevated our presence and impact across the music ecosystem. I’m confident that in her new role, Allison will continue to lead with the passion and ingenuity that have made her an integral part of our success.” said Alex Heiche, Founder and CEO of Sound Royalties.
Portlock has developed and executed comprehensive marketing strategies that have been pivotal to Sound Royalties’ success, fostering trust and empowerment among music creatives and their advisors. Her initiatives include bespoke programs for Financial Literacy Month and Financial Wellness Month, including collaborations with organizations like Backline and YogaWorks. Under her leadership, Sound Royalties has developed exclusive video programs like ‘Between the Notes,’ ‘Green Room Sessions,’ and ‘Off-Stage,’ featuring musical talent such as Jerry Wonda, Nohemy, Jenn Schott, Emily Weisband, Blackillac, Angela Hunte, and Nicko McBrain of Iron Maiden.
“Since joining Sound Royalties, Allison has consistently demonstrated her ability to create and drive impactful marketing strategies that resonate with the music industry and amplify our brand,” said Michael Bizenov, Managing Partner of Sound Royalties. “Her vision, creativity, and leadership have helped advance our continued success, and we are thrilled to have her join the executive team. As EVP of Marketing, Allison will be integral to our next phase of growth, and we look forward to her ongoing contributions to our company and the industry as a whole.”
“I am truly humbled and honored to take on this expanded role with Sound Royalties,” said Portlock. “The company’s commitment to supporting the music community with financial options is something I have always been incredibly passionate about. Because of that, I strive to make our place in the industry something that is meaningful and beneficial to all in our network. I’m proud to work alongside the executive team and my amazing colleagues at Sound Royalties as we continue to grow and elevate the company.”
Portlock is a board member of the Muscle Shoals Songwriter Foundation and Festival, serves on the Trusted Women Advisory Board, and is a member of organizations including Women in Music and the Songwriters of North America. She also serves as an active participant in Symphonic Distribution’s Women Empowered+ Mentorship Program since 2022.
Sound Royalties recently celebrated its 10th anniversary, marking a decade of innovation in music royalty financing. Since its 2014 launch, the company has redefined music finance by offering flexible funding options that never put copyright ownership at risk. It has served thousands of music creatives and businesses worldwide, working with over 160 labels, publishers, distributors, and performing rights organizations in 18 countries and growing. The company’s commitment to supporting music creators has solidified its position as an industry leader in music royalty financing.
About Sound Royalties
Founded in 2014, Sound Royalties, LLC is a pioneer of music financing on all types of royalty streams. The company led the way to a new kind of access to funding, empowering music industry professionals in their projects without ever taking ownership of their copyrights and allowing for ongoing cash flow instead of 100% recoupment. Sound Royalties has worked with thousands of music industry professionals, from emerging artists and rising stars to GRAMMY Award winners, as well as music distributors, publishers, and record labels in every genre. The company works with hundreds of thousands of songs and billions of streams that include credits by Selena Gomez, Ariana Grande, Bad Bunny, Alicia Keys, Pitbull, Steve Dorff, Wyclef Jean, Earl Bud Lee, Sonia Leigh, DJ Khaled, Lil Wayne, Eliel Lind, El Alfa, Smokey Robinson, and many more.
For more information, please visit www.soundroyalties.com.
Media Contact: Allison Portlock; EVP of Marketing; [email protected]
SOURCE Sound Royalties
