The World’s First Social Gratitude™ Platform, Take The Win™, Officially Launches

CHICAGO, Feb. 26, 2025 /PRNewswire/ — Today marks the official launch of Take The Win™ (TTW), the world’s first Social Gratitude™ platform, designed to help people build momentum in their lives through goals, gamification, and gratitude. Unlike traditional social media, which thrives on comparison, noise, and negativity, Take The Win™ offers a refreshing, positive space—a daily time-out from social media where users can celebrate progress, support others, and create a winning mindset.

About Take The Win™

Brand Video Social Gratitude Video

The Win Wall(TM) tracker is a feature that embodies Take The Win's(TM) mission to create a culture of Social Gratitude(TM) where every win is recognized and celebrated. — The Win Wall(TM) tracker is a feature that embodies Take The Win’s(TM) mission to create a culture of Social Gratitude(TM) where every win is recognized and celebrated.

"It's not social media, it's social gratitude." is key positioning for Take The Win. — “It’s not social media, it’s social gratitude.” is key positioning for Take The Win.

Founded by Kevin Brilliant, a former behavioral scientist with the Chicago Bulls, Take The Win™ is the world’s first Social Gratitude™ platform. Built at the intersection of sports psychology, gamification, and positive psychology, Take The Win™ (TTW) is designed to help people take, give, and share wins—one day, one play, one win at a time™.

“This isn’t social media. It’s Social Gratitude™,” said Kevin Brilliant, Founder & CEO. “It’s your favorite locker room, wherever you go™.”

Inspired by the world of sports, Take The Win™ brings the best of locker room culture—teamwork, encouragement, and accountability—into a digital space built for real progress. The platform provides a structured and uplifting alternative to doom scrolling and phony posts, replacing them with goal-setting, streaks, badges, and real wins shared in an authentic community.

So, what makes Take The Win™ so different?

Here’s how we stand apart from traditional social media:

Social Gratitude™ – A positive space to Take The Win™, Give The Win™, and Share The Win™ with others, reinforcing a culture of encouragement and support.
Gamification Meets Behavioral Science – The platform’s Win Wall™, streaks, and game notifications are designed to create momentum, reinforcing positive habits and long-term success.
No Doom Scrolling, No Toxicity – Unlike traditional social media, Take The Win™ is built to be a productive, engaging, and uplifting experience that promotes mental well-being.

“The mental side of the game can be tough, but with Take The Win™, we make it easy to celebrate real victories,” said Brilliant. “It’s where motivation meets fun, and every win counts—no matter how big or small.”

Take The Win™ is now available for download on the Apple App Store.

Join the community now and download Take The Win™ today to start celebrating your wins and building momentum!

For media inquiries, interviews, or partnership opportunities, contact:

Kevin Brilliant

[email protected]

847-525-9030

www.takethewin.io

SOURCE Take The Win