SAN FRANCISCO, Feb. 26, 2025 /PRNewswire/ — LEVELS, a cutting-edge retail and events destination, will open its doors this month in the heart of San Francisco. Melding brand experience, commerce, and creativity, LEVELS is poised to bring a fresh approach to integrating retail and tech with creativity, community, and collaboration.
“LEVELS is so much more than a store – it’s a cultural hub where streetwear, sports, tech, and entertainment converge,” said Ronnie Singh, Co-Founder of LEVELS. “I’m proud to call the Bay Area home and to introduce LEVELS as a place to host, celebrate, and inspire the visionaries who are shaping the city’s cultural landscape of tomorrow.”
A Dynamic, Tech-Forward Space
Located in the Mission Bay district, just steps from the Chase Center, LEVELS’ three-floor layout is linked by flexible design and cutting-edge technology. This approach underscores San Francisco’s reputation as a global nexus of innovation and highlights LEVELS’ mission to spark fresh collaborations and cultural impact.
Grand Opening: February 28
The retail boutique officially opens to the public on February 28, 2025. It will feature collections from up-and-coming brands as well as current industry staples. In addition to the permanent retail boutique, LEVELS will introduce two unique event spaces that are available as extensions of retail and standalone bookable spaces for brand activation. These immersive venues will host groundbreaking activations and cultural exchanges, underscoring LEVELS’ commitment to fostering creativity and inspiration.
Ahead of the grand opening, LEVELS hosted a preview weekend February 13-17, highlighted by an assortment including Essentials, Dust Of Gods, Better With Age, John Stan, OVO, and Jeff Hamilton, along with partners who rarely come to life at physical retail in Hellstar, Warren Lotas, and Rivington roi Rebis. The preview experience drew appearances from a host of athletes, artists, and celebrities, including Quavo, Karl-Anthony Towns, Shai Gilgeous-Alexander, Lil Yachty, Chance the Rapper, Jerry Lorenzo, Guy Fieri, and more.
Visionary Leadership and Collective Expertise
LEVELS was founded by four industry veterans with extensive backgrounds in retail, brand marketing, digital tech, and consumer experience. Ronnie Singh is the Head of Lifestyle and Content Marketing at 2K; Sam Asfahani is the CEO of Mercury Group; Craig Lyon is the SVP of Marketing at Nutrabolt; and Ryan Gizinski is the Creator, Owner and Operator at Guest List. By merging diverse skill sets and forward-thinking ideas, the founders seek to reshape how physical spaces energize and connect communities. LEVELS invites those passionate about innovation, artistry, and shared experiences to explore this new frontier in retail and events.
About LEVELS
LEVELS is a cutting-edge retail and events destination in San Francisco’s Mission Bay district at 2146 3rd Street. Designed to integrate brand experiences, commerce, and creativity under one roof, LEVELS serves as a platform for groundbreaking brands in sports, entertainment, tech, and streetwear to thrive. By placing innovation at the forefront, Levels aims to elevate cultural conversations and connect communities. https://levelssf.com/
About the Architect
Studio Skaggs Kennedy has worked with LEVELS as the Architect of Record and Design Architect since the project’s inception in 2023. Based in Berkeley, CA, the firm specializes in commercial, retail, hospitality, residential, and adaptive reuse projects throughout the Bay Area. https://www.studiosk.net/
PR Contact:
Melissa Wagner
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SOURCE LEVELS SF
