Authentic Indian Flavors Meet the #1 Frozen Snack Trend, Available in Four Varieties
UNION, N.J., Feb. 27, 2025 /PRNewswire/ — Deep Indian Kitchen, the #1 fastest-selling brand in natural frozen entrees[1] available in over 21,000 stores nationwide,[2] today announced its newest innovative product line: Momo Dumplings. Unlike other dumplings, Deep Indian Kitchen’s first-of-its-kind Momos burst with vibrant, bold Indian sauces and flavors like Chicken Tikka Masala, further fueling the booming frozen snack category as the demand for global flavors grows. Ready in minutes, the dumplings are available in four popular varieties — Chicken Tikka Masala, Butter Chicken, Chicken Curry, and Veggie Masala — and can be enjoyed as a flavorful appetizer, snack, or meal. The new line will launch at Natural Products Expo West 2025 in Anaheim, CA at Deep Indian Kitchen’s booth #5437 in Hall E, and will be available in retail at Stop & Shop, Publix, Giant, Hannaford, and more in late spring and early summer.
“At Deep Indian Kitchen, we’re all about creating robust and remarkable flavor experiences that bring India to life, and our newest innovation, Momo Dumplings, has truly raised the bar,” said Kiernan Laughlin, General Manager at Deep Indian Kitchen. “Our Momo Dumplings feature the vibrant sauces and bold spices of our best-selling entrees, creating an experience that’s saucier than a potsticker and creamier and more flavorful than a soup dumpling. Dumplings are now the #1 fastest growing appetizer in the frozen category,[3] and as consumer demand skyrockets we’re thrilled to introduce the first Indian flavors to the segment.”
Momo Dumplings are popular across the Himalayas, including India, and have been exploding in popularity on restaurant menus in the U.S. and India due to their unique flavor profiles within the familiar dumpling format. While Momo Dumplings share textural similarities with traditional dumplings, Deep Indian Kitchen has changed the flavor experience by infusing each dumpling with its trademark Indian sauces, becoming the first to deliver a burst of bold, authentic Indian flavor in every bite. Deep Indian Kitchen’s innovative Momo Dumplings also include packets of palette-balancing coriander chutney for an additional layer of flavor that completes the traditional Indian dumpling restaurant experience, right at home.
To learn more about Deep Indian Kitchen, visit deepindiankitchen.com or follow along on Instagram @deepindiankitchen.
About Deep Indian Kitchen
The Deep Indian Kitchen brand was created and launched in 2019. It is owned by Deep Foods Inc., the 3-generation Indian-American family company that has been the largest manufacturer of Indian food for the Indian-American community since 1977. True to the “Deep” name, which symbolizes “enlightenment” in India, the brand was created to help all Americans learn more about India by elevating and expanding access to modern, high-quality Indian food, and guiding them through the cuisine’s vast culinary experiences. Deep Indian Kitchen has quickly become one of the fastest-growing food brands in the US. Its deeply flavorful, ready-in-minutes meals, breads, and appetizers are currently available in the frozen section of more than 21,000 stores nationwide, and at its fast-casual Deep Indian Kitchen restaurant in New Jersey.
Deep Indian Kitchen’s roots in enlightenment extend to its mission to share the best of Indian culture through food that not only tastes good but also does good. Every purchase of Deep Indian Kitchen’s products benefits the Deepkiran Foundation, a company-founded charitable organization, which helps provide access to education for underprivileged children in rural India.
For more information on Deep Indian Kitchen or to find Deep Indian Kitchen products at the store, visit deepindiankitchen.com and follow the brand on Instagram @deepindiankitchen.
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[1] SPINS, Total US: MULO, Units/TDP, TDP>29, 24 weeks ending 12/29/24
[2] SPINS, Total US: MULO + Natural + Conv, Stores Selling, L12 weeks ending 12/29/24
[3] SPINS, Total US: MULO + Natural Channel, Frozen Natural Dumplings and Natural Appetizers, Dollar growth, 52 weeks ending 01/26/25
SOURCE Deep Indian Kitchen
