WILMINGTON, Del., March 3, 2025 /PRNewswire/ — Data360, Inc. announces availability of its 5.4 Million Nurse Identity Database, the largest database of nurse profiles that healthcare marketers can leverage for success in targeting and engagement. All nurse specialties are included, including high value profiles such as Oncology Nurses, Respiratory Nurses, and Infusion Nurses.
The Nurse Identity Database is 100% opted-in and available via the following segments:
- Certified Nursing Assistants (CNAs)
- Clinical Nurse Specialists (CNSs)
- Critical Care (ICU) Nurses
- Emergency Room (ER) Nurses
- Geriatric Nurses
- Home Health Nurses
- Infusion Nurses
- Licensed Practical Nurses (LPNs)/Licensed Vocational Nurses (LVNs)
- Nurse Anesthetists (CRNAs)
- Nurse Midwives (CNMs)
- Nurse Practitioners (NPs)
- Oncology Nurses
- Operating Room (OR) Nurses (Perioperative Nurses)
- Pediatric Nurses
- Psychiatric/Mental Health Nurses
- Registered Nurses (RNs)
- Respiratory Nurses
- Travel Nurses
Like Data360’s Physician & HCP Database, the Nurse Identity Database is certified as 100% first-party, opted-in, and deterministic, and includes:
- Business and Personal emails, multiple per record
- Mobile & Social IDs
- Digital IDs (IP address, MAIDs, device IDs)
Plus, the unique Digital IDs are mapped to intent-based behavior via Data360 Fingerprint, which empowers marketers to know their audiences’ online and offline behavior (and so, identify whom, when, and how to target).
Data360 makes this data available for clients to leverage for a variety of programs including Real-Time Omnichannel Triggers, Email Communications, Social Media Campaigns, and more, as well as via industry DSPs for Programmatic Advertising.
“Data360’s expansive Nurse Identity Database provides healthcare marketers with powerful intelligence to identify, understand, target, and engage any type of nurse with accuracy and relevance,” says James J. Miller, President & CEO, Data360, Inc. “The size of our dataset is unmatched; and our ability to identify the hard-to-reach nurse professionals and offer high value profiles is proving critical to program success in the increasingly competitive marketplace.”
About Data360
Committed to turning data into intelligence, Data360, Inc. serves a mission to be the go-to trusted data partner leading the industry with Identity-First and Intent-Fueled Solutions for Healthcare Marketers. The company’s solutions and services allow marketers to gain broader and better access to physicians, HCPs, patients, and caregivers. Data360 delivers unequaled first-party data, proprietary technology extracting audience intent and behavior, and a focus on cost-effective and compliant ways to activate and engage healthcare audiences. Data360’s Fingerprint solution is proprietary technology that identifies intent and maps it to digital identity to enrich HCP and Patient profiles. Explore more at https://www.data360online.com/.
SOURCE Data360 Inc.
