Mallorca – which means for some fun, relaxation, sun and vacation is for others like Lars Ripperger work. “However, work of the pleasant kind,” he admits. At the international media launch of the new Opel Mokka, the responsible product manager was a popular interview partner for the over 300 media representatives present. “After I had sharpened our urban trendsetter and made even more desirable, it was nice to explain the changes to the media and to justify our decisions,” says the 30-year-old.
The new Opel flash in the center of the Opel Vizor brand face contributes to the further sharpening of the Mokka character. The black vizor visually integrates the new flash and the headlight units into an element. The well-known wing signature of the LED lights on the front and rear shines-as with the new Opel Frontera-in a more modern interpretation: three “light blocks” instead of a line ensure an uncompromising look.
“The mocha has always been a real eye -catcher. We underlined the optical strengths with a gentle spring. ”
– Lars Ripperger, product manager Opel Mokka –
Product manager Lars Ripperger was on site in Mallorca to present the advantages of the new Mokka to the media representatives.
Located 15 minutes away from the capital Palma, the hotel in Santa Ponça was the perfect starting point for test drives.
Those responsible have transformed the Kimton Aysla Hotel into a Mokka hotspot.
The reception already underlines the friendly and informal approach of the media launch.
The newcomer is always present – the new color is called tropical green.
According to the motto “Black is Beautiful”, a black design line running from the bonnet to the rear above the side windows will attract attention in each variant. The black disguises also convey sporty elegance on the front, rear and the wheel arches. A high-gloss black decorative strip running over the lower door surfaces reflects the window design line in the side tour and underlines the stylish appearance.
“The mocha has always been a real eye -catcher. So it was not easy to make the exterior even more desirable. Ultimately, we decided to underline the optical strengths with a gentle spring, ”says Ripperger. They also introduced the new colors Tropical Green and Kolibri Blue let the car shine in a new, fresh light, according to the product manager.
The new Opel flash in the center of the Vizor brand face contributes to further sharpening the Mokka character.
It was much easier – because it is clear – to guide the journalists through the innovations in the interior. “The new multimedia and navigation infotainment system lifts the new mocha to the next stage. We now offer a 10-inch digital driver information display and an equally large color touchscreen as standard. The latter can be easily operated via widgets, similar to a smartphone. And with Chatgpt we make the journey even more informative and more entertaining, ”says the product manager.
In Mallorca, the journalists were able to test both the Mokka Electric and the Mokka Hybrid. And this on freshly paved roads. “We did everything to offer our guests the best possible experience,” jokes Ripperger. Of course, the new covering on the entire test track was a welcome coincidence. The new set-up in the mocha introduction was anything but a coincidence. For the first time there was no classic press conference.
“The mocha is our brand lighthouse. We wanted to present it in a fresh, new way. ”
– Colin Yong, Group Manager International Product Communications –
For two weeks, media representatives were on site every day at Media Launch.
The unique character of the SUV invites you to be held on paper.
Mokka and music – that also goes well together.
With its brave and clear lines including Opel Vizor, the newcomer is also suitable as a design object.
The journalists appreciate the open, friendly and informal approach that distinguishes all market launches at Opel.
Instead, continuously high -format video films were played in the dining room, which showed the highlights of the new Mokka. The moving image was supplemented by an extensive press kit and a handout with the key facts. “The mocha is our brand lighthouse,” explains Colin Yong. “He speaks to a younger audience and we wanted to present him in a fresh, new way. At the same time, the journalists appreciate the open, friendly and informal approach that we pursue in all of our market launch. We have successfully maintained this, ”said the Group Manager International Product Communications.
The first results already show the success of the new approach. Welt.de titled “Small but strong”, the Italian La Repubblica adds “Opel Mokka Hybrid: more character and fewer emissions” and the headline on the French website turbo.fr is: “New Opel Mokka with a new design: a better SUV”. Such statements can only be concluded on one thing: Lars Ripperger’s commitment and the entire team have paid off.
The market launch of a new model is always a challenge-she knows how to master the well-rehearsed Opel team.
March 2025
Text: Mark Bennett, Photos: Opel/Dani Heyne