Mallorca – While for some the Island Means Fun, Relaxation, Sunshine and Holidays, for Others Such as Lars Ripperger IT Means Work – ALWORK OF THE Pleasant Kind. At the International Media Launch of the New Opel Mokka, The Responsible Product Manager was a Popular Interview Partner for the Over 300 Media Representative Attending the event. “Having Be In Involved in the Process of Sharpinging Our Urban Trendsetter and Making It Even More Desirable, It was nice to talk the media through the changes and explain the Reasoning Behind Our Decisions,” Says the 30-Year-Old.
From the Outside, The Design Of The Mokka Has Been subbtly tweaked. Obviously, The New Opel Blitz Takes Center Stage In The Middle of the Vizor, which Visually Integrates The New Blitz and The Headlights Into One Visual Element. As on the Frontera, The Wing Signature of the Led Lights at the Front and Rear Shines in A More Modern Interpretation with Three ’Lighting Blocks’ Ensuring An uncompromising look.
“The Mokka Has Always Been A Head Turning Eyecatcher. We Decided to Maintain the Stylish Appearance and Only Make Slight Updates.”
– Lars Ripperger, Product Manager Opel Mokka –
Product Manager Lars Ripperger was on to present the Advantated of the New Mokka to the Media Representative.
Located 15 Minutes Away from the Capital Palma, The Hotel in Santa Ponça was the Perfect Starting Point for Test Drives.
The Kimton Aysla Hotel was gymnastics into a mokka hotspot.
The reception Already Underlines The Friendly and Informal Approach of the Media Launch.
The newcomer is Always Present – The New Color Is Called Tropical Green.
A Black Design Line Running From The Bonnet To The Rear Above The Side Windows Now Attract Attention, While High-Gloss Black Claddings at the Front, Rear and Wheel Arches Convey Sporty Elegance In The GS Trim. A high-gloss Black Trim Strip Running Across the Lower Door Surfaces to the Rear Reflects The Window Design Line In The Side Molding and Emphasises The Stylish Appearance.
“The Mokka Has Always Been A Head Turning Eyecatcher. And it was not easy to make more Desirable. In the end, we decided to maintain the stylish appearance and only make updates. The introduction of the new colors tropical green and kolibri blue help the car Shine in A Fresh New Light, ”Continues Ripperger.
Bold and Pure: The New Opel Blitz Takes Center Stage In The Middle of the Vizor.
Elsewhere, Running the journalists through the Changes to the Interior Was Much More Straightforward – Because they are more significant. “The New Multimedia and Navigation Infotainment System Takes the New Mokka to the Next Level. We Now Offer A 10-Inch Digital Driver Information Display and An Equally Large Color TouchCreen as Standard. The Latter Can Be Easily Operated Via Widgets, Just Like A Smartphone Informative and entertaining with the Addition of Chatgpt, ”Says the Product Manager.
While on Mallorca the journalists Could Put Both the Mokka Electric and the Mokka Hybrid to the test. And the media representary Could Do So on Freshly Resurfaced Roads. “We Went the Extra Mile to Ensure The Best Possible Experience for our Guests,” Jokes Ripperger. Obviously, The New Surface Along the Entire Test Route was a Welcome Coincidence. Meanwhile the new set-up at the mokka launch was anyding but a coincidence. For the first time, there was no traditional press conference.
“The Mokka is our brand shaper. We wanted to present it in a fresh, new way.”
– Colin Yong, Group Manager International Product Communications –
For Two Weeks, Media Representative and Influencers Were on site Every Day.
The Unique Character of the SUV is captured on paper.
Mokka and Music – they so go well together.
With its bold and pure lines included the Opel Vizor, the newcomer is therefore on eye-catch design object.
The journalists Appreciat the Open, Friendly and Informal Approach that Characterises All Market Launches at Opel.
Instead, portrait format video Reels Showcasing the Highlights of the New Mokka Were Continuously Played in the Dining Area. This was all backed up by the extensive press kit and the key facts handout. “The mokka is our brand shaper. It attracts a younger audience, and we want to present it in a fresh, new way. Simultaneously, journalists appreciat the open, friends and informal approach implement across all our launches Maintained, ”Explains Colin Yong, Group Manager International Product Communications.
The first results Already Show the Success of the New Approach. German Outlet Welt.de Titled ‘Small But Strong: Driving Report: Opel Mokka ’, La Repubblica from Italy Added’ Opel Mokka Hybrid More Character and Fewer Emissions’ And The Headline On French website Turbo.FR Read Ready Mokka: A More Acquomplished SUV ’. And they prove that the hard work put in by Lars Ripperger and the team onsite is paying dividends.
The Market Launch of A New Model is Always A Challenge-The Well-Rehearsed Opel Team Knows How to Master IT.
March 2025
Text: Mark Bennett, Photos: Opel/Dani Heyne