From Scroll to Poll: Winning Campaign Strategy Cuts Through the Noise to Ignite Young Voter Turnout
RESTON, Va., March 24, 2025 /PRNewswire/ — Resonate, the leader in AI-powered predictive consumer and voter intelligence, today announced it has been named a winner in the esteemed 2025 Reed Awards in the Best Digital Advertising category.
The Reed Awards celebrates excellence in political campaigning, grassroots advocacy, and digital strategy. This recognition highlights Resonate’s innovative approach to leveraging data to reach the right audiences at the right time with the right message to drive impactful results in the political and advocacy arenas.
The winning campaign, implemented by Resonate’s agency client Omara Strategy Group, represents a benchmark in political advertising, delivering exceptional results through creative and messaging that resonated, and precise targeting using AI-powered insights to develop an effective campaign. The strategy leveraged OTT/CTV, pre-roll video, display, and Instagram ads to create a cohesive digital presence that cut through the noise. These channels, particularly CTV, were chosen based on insights confirming where this demographic consumed streaming and digital media for political information. This data-driven approach ensured ads reached younger audiences as Gen Z shifts away from linear TV.
“We are incredibly honored to be recognized as a winner for the 2025 Reed Awards,” said Bob Brennan, Senior Vice President at Resonate. “This award for Best Use of Online Targeting validates our commitment to providing cutting-edge solutions that empower our clients to understand and engage with their target constituents effectively. Our ability to analyze real-time data and deliver actionable insights is crucial for success in today’s dynamic landscape.”
Campaigns & Elections, founded in 1980, has been the go-to resource for political consultants, focusing on the latest tools, tactics, techniques, technologies, and strategies in campaigns. Being named a finalist for the Reed Awards signifies Resonate’s position as a leader in providing innovative solutions for the political and advocacy sectors.
About Resonate
Headquartered in Reston, VA, Resonate is the leader in predictive consumer intelligence, delivering proprietary, privacy-safe consumer and voter data for insights, analysis, and activation. The Resonate data set includes more than 15,000 rich, relevant, real-time data points that holistically describe more than 250 million U.S. consumer profiles. Resonate’s AI-powered data is readily available for delivery and activation where marketers need it most, offering unmatched flexibility and integration across the marketing ecosystem. This data can be accessed directly through top demand-side platform (DSP) providers, data append and licensing, the Resonate Ignite platform, and Resonate Managed Media Services. Marketers can leverage this data to enrich their first-party information, activate media across all channels, and install it to power predictive models, clean rooms, or data lakes, enabling comprehensive consumer insights and targeted marketing strategies.
Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why people choose, buy, or support certain brands, products, candidates or causes.
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