In the spotlight
An appearance that arouses interest: the new Opel Grandland inspires in Turkey. More and more markets are welcoming the award-winning top SUV in their country.
Large stage, full house: At his presentation in the Rixos Hotels in Istanbul in Istanbul, the new Opel Grandland met with great interest among media representatives, dealers and fleet customers-a good sign for the largest member within the Opel SUV family. The team led by Yigit Yantac, General Manager of Opel Türkiye, had invited to the local market launch: in front of over 160 journalists and influencers as well as more than 250 representatives of dealers and fleet customers, the Grandland Electric and the Grandland Hybrid presented themselves.
“Each of those present,” says Yantac, “is enthusiastic to see the newcomer here in Turkey.” Together with the new Mokka and the new Frontera, which celebrated its world premiere in Istanbul, the latest model offer is on the market, according to the Turkish manager.
The newcomer entered the big stage in front of over 400 guests – and was able to convince once again.
Whether award-winning Intelli-Lux HD light or excellent seating comfort with Intelli-Seat ergonomics-the Turkish colleagues knew how to emphasize the advantages of the newcomer. Especially since the seats for the Grandland have been further developed. Intelli-Seat Pro is the innovation with additional comfort features. For example, the seats in the Grandland have adjustable side cheeks that can be set according to personal preferences. Of course, ventilation and massage functions in the driver and front passenger seat are also on board.
“Ergonomic seats, driver assistance systems and the best of the lighting technology in class are quasi synonyms for Opel,” says Yantac. The new Grandland brings out these elements perfectly. “In combination with the electrified drives, the spacious interior and the new cockpit, this exciting SUV will certainly attract new customers – both for brisk and for private customers,” Yantac is certain. In a specially designed Opel experience area, the guests were able to test and experience the new features themselves extensively.
“Excellent ergonomic seats and best -class lighting technology are quasi synonyms for Opel.”
And the big appearance in Turkey-he aroused interest: “The introduction was a great success. The new land in the most important actors in the automotive industry has attracted great attention. We are very optimistic that the new SUV trio from Opel with Grandland, Frontera and Mokka will help to continue the sustainable growth of the brand in Turkey,” Tuğe Elenali, summarizes, ” Marketing Communication Supervisor at Opel Türkiye, the event.
March 2025
Text: Mark Bennett, photos: Opel