New recognition greenlights Arjuna’s Shoden® health claims for reducing stress and aiding sleep
KOCHI, India, March 25, 2025 /PRNewswire/ — Nutraceutical pioneers Arjuna Natural Pvt. Ltd., announces that its Shoden® ashwagandha extract has been approved as a Natural Health Product (NHP) by Health Canada. This official endorsement affirms the botanical composition’s safety and efficacy, and validates it as a trusted, high-quality product in the Canadian natural health market.
Arjuna’s High Efficacy Ashwagandha Extract Gets Health Canada Endorsement
A Natural Product Number from Health Canada is globally regarded as the gold standard in natural health-product certification. To attain such, a product must undergo a rigorous pre-market review process involving testing the ingredient for purity and potency and evaluating published scientific research and clinical studies on the product. These measures ensure that natural dietary supplements meet stringent quality standards before they are licensed.
Shoden® is a highly bioactive extract of ashwagandha (Withania somnifera), distinguished by its standardization to more than 35% withanolide glycosides (as measured by HPLC), the key active compounds in the adaptogenic. Also called Indian Ginseng, the botanical dynamo is noted for its antioxidant, anti-inflammatory properties and is considered a ‘rasayana’ a rejuvenating herb in traditional Ayurvedic medicine due to its studied capacity to enhance overall resilience and vitality.
“Our potent ashwagandha extract of the whole plant is derived from carefully chosen and validated sources using a proprietary extraction process,” says Benny Antony, PhD, Joint Managing Director for Arjuna Natural. for Arjuna Natural. “This ensures exceptional absorption and maximum utilization of the full spectrum of withanolide compounds, even at an unusually low dose of 60-120mg. Shoden® holds a string of 23 patents for its unique formulation and manufacturing methods.”
Approved to wear health benefits label
“Troublingly, there are numerous unregulated ashwagandha extracts on the market that are failing to deliver what they promise,” asserts Antony. “This recognition by Health Canada confirms Shoden® as a reliable, scientifically backed source of the extract that delivers the distinct wellness benefits of ashwagandha. It underscores Arjuna Natural’s commitment to supplying regulatory compliant, high-quality ingredients that consumers in Canada and internationally can trust.”
Earning this new seal empowers Arjuna to make authorized health claims for its prized ashwagandha extract, potentially opening new doors. It also will allow supplement manufacturers to make label recommendations pertaining to Shoden®’s specific health benefits on their end products.
These include:
Helps improve sleep onset, duration, and quality when used over time.
Helps increase resistance to stress and reduce symptoms of mild anxiety in individuals with a history of chronic stress.
Helps reduce the symptoms of stress when used over time.
May be used in herbal medicine as an adaptogen to help increase energy and resistance to stress over time (e.g., in case of mental and physical fatigue related to stress).
Helps promote healthy testosterone production in males.
Helps reduce cortisol, a biomarker of physical stress, when used over time.
23 patents and 11 clinical studies strong
Shoden® boasts the backing of no fewer than 11 clinical studies and 4 animal studies, supporting its positive role in alleviating stress and anxiety and improving sleep quality, even at low doses. The studies have linked its stress-relieving effects to its ability to regulate the hypothalamus-pituitary-adrenal axis, reducing the stress hormone cortisol and increasing GABA neurotransmitters for relaxation. Another clinical study highlights its immunomodulating benefits, demonstrating natural improvements in immune cell markers, including natural killer and T-cell activity, all suggesting potential for reducing infection risks and boosting immunity.
Importantly, a pharmacokinetics evaluation of the highly standardized and purified Shoden® formulation in blood serum samples revealed exceptional bioavailability of the beneficial withanolides. Moreover, acute and subchronic toxicity studies on animals have proven excellent safety credentials.
“We are excited to bring Shoden® to the Canadian nutraceutical space and look forward to collaborating with researchers and product developers, not only in Canada but internationally, helping them to create innovative solutions for stress management and overall well-being,” adds Antony. “The US, and countries in Europe and Asia view Health Canada approval as a highly reliable benchmark for quality, which will fast-track Shoden®’s expansion into those markets.”
Shoden® is available in three doses and in multiple supplement formats, including pills, capsules, and powders. With the rising popularity of functional foods, its low -dosing capabilities allow it to be integrated seamlessly into food and beverage applications, including soft drinks, energy shots and other sports nutritional products.
About Arjuna Natural
For more than a quarter of a century Arjuna Natural has been India’s leading manufacturer of standardized spice and botanical extracts for food supplement industries. Established in 1989, the company is, dedicated to eco-friendly and sustainable practices and has grown rapidly, serving customers in 70 countries. Arjuna has an advanced research facility that works in collaboration with international universities on phytochemistry, pharmacokinetics, formulation, development, and pre-clinical and toxicity research. Arjuna Natural’s facilities comply with the highest world standards, are GMP-certified, and have ISO, NSF, Star-K kosher, and halal certification.
For further information, please contact:
Company contact Arjuna Natural Pvt
Benny Antony, PhD
Joint Managing Director
Email: [email protected]
Website: www.arjunanatural.com
Twitter: @ArjunaExtracts
Press Contact:
NutriPR
Liat Simha
Tel: +972-9-9742893
E-mail: [email protected]
Website: www.nutripr.com
Photo: https://mma.prnewswire.com/media/2649393/Arjuna_Natural.jpg
SOURCE Arjuna Natural Ltd.
