Bring a pair. Get a (better) pair. Leave happy (and chafe-free)!
MOUNT HOREB, Wis., March 26, 2025 /PRNewswire/ — Say goodbye to those holey, saggy, sweat-soaked undies and hello to the comfiest pair of drawers you’ve ever owned. Duluth Trading Co. is back with its 3rd Annual Underwear Trade-Up Event, and this year, it’s bigger, better and features a giveaway component for the very first time: the chance to win Underwear for Life.
On Saturday, April 12, and Sunday, April 13, Duluth Trading will open its 65 retail stores across the country to collect customers’ old, holey, overloved underwear and upgrade them to one free pair of Duluth’s signature no-pinch, no-stink, no-sweat undies, while supplies last.
“Think of it as spring cleaning for your underwear drawer,” said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading Co. “Whether you’ve got old boxers with more holes than Swiss cheese or briefs that have seen far better days, we’ll take them off your hands and upgrade your drawers.”
At this year’s Underwear Trade-Up event, customers might get more than just a single-pair upgrade. For the first time, Duluth Trading is giving customers the chance to win Underwear for Life! Each day of the event, the first 300 customers at every store who trade in their old unders will receive a Peel & Reveal prize card, which could feature in-store discounts or the ultimate prize of Underwear for Life. A total of five Underwear for Life prizes will be awarded nationwide, with the winner choosing either 100 pairs of Duluth Trading underwear or a $500 Duluth Trading gift card.
Find complete event details and contest rules at www.duluthtrading.com/content/trade-up-event, and to find the closest participating Duluth Trading store near you, visit www.duluthtrading.com/find-stores.
The Fine Print:
- Customers must trade in one pair of old underwear to receive one pair of Duluth underwear in select styles and colors, along with one peel & reveal prize card, while supplies last.
- In-store only. Each store will give away 300 free pairs per day. Limit one free pair per customer per day.
- Underwear for Life winners may choose either 100 pairs of underwear or a $500 Duluth Trading gift card. Winners must be age 21+.
- A total of 5 Underwear for Life prizes will be awarded. Sorry, stores in Michigan and Virginia aren’t eligible to participate in the Free Underwear for Life part of this event.
- Find complete contest rules at duluthtrading.com/content/trade-up-event.
About Duluth Trading
Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading’s family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the “Superior Standard,” and commits to providing outstanding customer service under the “No Bull Guarantee.” To learn more, visit www.duluthtrading.com or one of the 65 Duluth Trading store locations nationwide.
Media Contact:
TURNER Public Relations
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SOURCE Duluth Trading
