TEL-AVIV, Israel and SEOUL, South Korea, April 2, 2025 /PRNewswire/ — Bettear, a global pioneer in innovative audio streaming solutions for public, cultural, and entertainment spaces, and DongSan, South Korea’s leading provider of assistive listening personal solutions, today announced a groundbreaking OEM/Private label partnership. This collaboration marks the introduction of cutting-edge Wi-Fi-based streaming technology to the Korean market, specifically designed to enhance the lives of individuals with hearing impairments. This strategic alliance will see DongSan distribute and market Bettear’s advanced streaming solutions under its own brand, effectively bringing a new era of accessibility to the Korean hard of hearing community. This marks the first time Wi-Fi-based streaming technology is being introduced to this market segment in Korea. A significant aspect of this partnership is the commitment to local manufacturing. The products will be assembled in South Korea at the Chungeum Gongbang Production site, a social welfare corporation dedicated to the independence and support of hearing-impaired individuals. This initiative underscores both companies’ dedication to social responsibility and empowering local communities.
“We are thrilled to partner with Bettear to bring their revolutionary Wi-Fi streaming technology to the Korean market,” said Mr. Shim, President of DongSan. “This collaboration aligns perfectly with our mission to provide the most advanced and effective assistive listening solutions to our community. The introduction of Wi-Fi streaming will significantly improve the quality of life for individuals with hearing impairments.”
Mr. Shim of DongSan, added, “This partnership is a testament to our commitment to innovation and accessibility. By working with Bettear, we are able to introduce a truly transformative technology that will make a real difference in the lives of our customers. Furthermore, the local assembly at Chungeum Gongbang strengthens our commitment to social impact.”
Mr. Itamar Gabbay, CEO of Bettear, shared, “We are incredibly proud to join forces with DongSan, a leader in the Korean assistive listening market. This partnership represents a significant milestone for Bettear as we expand our global reach and bring our innovative solutions to new audiences. We are particularly excited about the local assembly at Chungeum Gongbang, which resonates deeply with our values of empowerment and inclusivity.”
The partnership between Bettear and DongSan signifies a major advancement in assistive listening technology in South Korea. By combining a shared social impact, Bettear’s technological expertise, and DongSan’s market leadership, this collaboration promises to deliver unparalleled benefits to the hard of hearing community.
About Bettear:
Bettear is a pioneer in audio streaming solutions for public, cultural, and entertainment spaces, available in over 60 countries worldwide.
Offering both Wi-Fi and Auracast™-based solutions, it delivers audio streams via a smartphone app, supporting hearing aids, cochlear implants, and earphones. Its proprietary Deep Audio Processing (DAP™) technology leverages AI to personalize audio output based on individual hearing profiles.
Media Contact: Ariel Caner, CMO, Bettear, +972512007007, [email protected]
About DongSan:
DongSan is South Korea’s leading provider of assistive listening solutions, dedicated to improving the lives of individuals with hearing impairments. With a strong commitment to innovation and customer satisfaction, DongSan offers a comprehensive range of high-quality products and services.
Media Contact: Seunghoon Ryu/PR Contact, Senior Manager, [email protected], 82-10-7625-1612
SOURCE Bettear
