· Honda is celebrating more than 60 ‘Winners’ and ‘Highly Commended’ retailers with its 2024 Yūshū recognition scheme
· Scheme identifies top performing European retailers in Customer Experience and has been expanded to include additional motorcycle sales regions in 2024
· Yūshū is based on customer feedback and identifies retailers offering outstanding levels of service across both Sales and Aftersales operations
· Honda will add a new category and hold an Awards Gala in 2025
Honda has revealed the winners of this year’s Yūshū recognition scheme as it celebrates Europe’s top performing retailers in Customer Experience based on real customer survey feedback.
Following its European introduction in 2022, the scheme has expanded year-on-year to include automobile and motorcycle sales across all European regions – with a total of 63 ‘Winners’ and ‘Highly Commended’ retailers recognised this year.
Yūshū acknowledges and celebrates retailer performance as measured by the Honda Customer Satisfaction Index (H-CSI), a metric designed to capture the ‘Voice of the Customer’ and ensure the company continues to exceed expectations.
In 2025, the scheme will introduce an exciting new category – Customer Excellence in Sales & Aftersales – with the winners to be celebrated at an all-new Awards Gala.
Hans De Jaeger, Senior Vice President, Honda Motor Europe, said: “As we reflect on our third year of results for Yūshū, it’s inspiring to see how our retailers across Europe have delivered value for our customers over the past 12 months. These customers are at the core of everything Honda does and it’s the dedication and engagement of retailers that continues to drive meaningful experiences, ensuring every interaction contributes to lasting customer satisfaction.
“The recognition scheme continues to connect and inspire retailers, and this is reflective in our commitment to delivering exceptional customer satisfaction. We would like to congratulate all the 2024 ‘Winners’ and ‘Highly Commended’ retailers and look forward to everyone building on this success in 2025.”
Yūshū, meaning ‘Excellence’, is demonstrated by strong dealer engagement to achieve a high ‘Overall Satisfaction’ score, ultimately encouraging commitment to Honda’s mission statement – to supply products of the highest quality and at a reasonable price for worldwide customer satisfaction.
Honda Garage Lavrysen, Laakdal, Belgium – third time Yūshū award winner, said: ” Since 1963, we have been a part of the Honda dealer network in Belgium, and we represent the third generation of this family business. Therefore, we know most of our customers from their childhood until the day they stop driving a car. We always strive to give them the best service possible throughout the day. Many of our customers talk to us as if we are friends or family and this feeling is mutual. This has resulted in us being a three-time YŪSHŪ AWARD WINNER in 2022, 2023 and 2024.”
Below is the full list of 2024 Yūshū winners from each country.
Aftersales Winners:
|
Automobile |
||
|
Winner |
Branch |
Location |
|
Honda Garage Lavrysen |
Belgium |
Laakdal |
|
Garage Reichenbach AG |
Switzerland |
Hedingen |
|
STYX CAR |
Czech Republic |
Kolín |
|
Autohaus Günther Wagner |
Germany |
Rheinfelden/Baden |
|
Honda Glejbjerg Aps |
Denmark |
Glejbjerg |
|
Styl Auto |
Spain |
Barcelona |
|
Garage Du Centre |
France |
Valence |
|
Honda Éles |
Hungary |
Budapest |
|
CARELLI & BUSSOLA |
Italy |
Pisa |
|
Autobedrijf Van den Akker BV |
Netherlands |
Veghel |
|
Bjørdal Bil AS |
Norway |
Ørsta |
|
Honda Reco |
Poland |
Opatówek |
|
Rosenholtz verkstad AB |
Sweden |
Stockholm |
|
Zona Prešov |
Slovakia |
Prešov |
|
Ewens of Cornhill |
UK |
Cornhill |
|
Motorcycle |
||
|
Winner |
Branch |
Location |
|
Motorrad-Centrum Lütjenburg |
Germany |
Lütjenburg |
|
Ikono Motorbike Getafe |
Spain |
Getafe Madrid |
|
Choron Motos JRLG |
France |
Paris |
|
LEOPOLDO NARDINI & C.SAS |
Italy |
Velletri |
|
Lousãmotos |
Portugal |
Lousã |
|
J.S.Gedge |
UK |
Pevensey |
Aftersales Highly Commended:
|
Automobile |
||
|
Winner |
Branch |
Location |
|
Zollhaus Automobile AG |
Switzerland |
Thun |
|
Bilforum Herning A/S |
Denmark |
Herning |
|
Motor Excel Murcia |
Spain |
Murcia |
|
Espace Grand Sud |
France |
Gap |
|
Honda Szallerbeck |
Hungry |
Budapest |
|
CAR LINE DI CAR POINT |
Italy |
Udine |
|
Autosalg AS |
Norway |
Bergen |
|
Honda Kolaczek |
Poland |
Wieliczka |
|
Rogers Bilfirma |
Sweden |
Simrishamn |
|
Lusta Motor |
Slovakia |
Banská Bystrica |
|
Motorcycle |
||
|
Winner |
Branch |
Location |
|
Elinga Motor, S.L. |
Spain |
Jaén |
|
Gouss Moto |
France |
Goussainville |
|
DV MOTO S.R.L |
Italy |
Roma |
|
S2R |
Portugal |
Portalegre |
Sales Winners:
|
Automobile |
||
|
Winner |
Branch |
Location |
|
Lavrysen |
Belgium |
Eindhout |
|
Garage Werner Blunier AG |
Switzerland |
Bern |
|
STYX CAR |
Czech Republic |
Kolín |
|
Autohaus H P Becker GmbH |
Germany |
Rockenhausen |
|
Bilforum Herning AS |
Denmark |
Herning |
|
Styl Auto |
Spain |
Barcelona |
|
Ets CAVALLARI |
France |
Cannes |
|
Honda Tóth |
Hungary |
Szolnok |
|
DECAR |
Italy |
Cinisello Balsamo (MI) |
|
Van den Akker Veghel |
Netherlands |
Veghel |
|
Haugaland Bilsenter AS |
Norway |
Haugesund |
|
Honda Park |
Poland |
Łódź |
|
Autopunkten |
Sweden |
Stockholm |
|
Ewens of Cornhill |
UK |
Cornhill |
|
Stan Palmer Honda |
UK |
Cockermouth |
|
Motorcycle |
||
|
Winner |
Branch |
Location |
|
Moto Kraft GmbH |
Germany |
Neustadt an der Donau |
|
Moto Selection |
France |
Quimper |
|
C. & C. Moto Srl |
Italy |
Alatri (FR) |
|
Belle Vue Motors |
UK |
Southend-on-Sea |
Sales Highly Commended:
|
Automobile |
||
|
Winner |
Branch |
Location |
|
Ost |
Belgium |
Wetteren |
|
Honda Automobile Zürich |
Switzerland |
Zürich |
|
FRANCE AUTO |
France |
Montpellier |
|
Honda Tipp Autó |
Hungary |
Debrecen |
|
ECLETTICA |
Italy |
Savona |
|
Welman Alkmaar |
Netherlands |
Alkmaar |
|
Żagiel Auto |
Poland |
Lublin |
|
Motorcycle |
||
|
Winner |
Branch |
Location |
|
CB 77 by Gauvin Moto |
France |
Pontault-Combault |
|
Motorbike |
Italy |
San Salvo |
ENDS