Industry veteran to lead brand and employee experience transformation while elevating national presence
HOLMDEL, N.J., May 12, 2025 /PRNewswire/ — Victory Home Remodeling, one of the fastest-growing businesses in the country and Fortune Magazine’s #1 Place to Work in Home Remodeling for Small to Mid-Sized Businesses, is proud to announce the appointment of Bennett Andelman as its new Senior Vice President of Brand & Experience. A seasoned leader in brand strategy, customer experience, and cultural transformation, Andelman joins Victory to spearhead the company’s mission to become a household name while amplifying the unique values that set Victory apart.
Bennett Andelman
Andelman brings over two decades of brand, marketing, and people experience leadership to the role. He began his career in the brand agency community, ultimately becoming partner of Allebach Communications, a nationally recognized brand agency serving powerhouse clients like Sabra Hummus, Utz Snacks, Pretzel Crisps, Dietz & Watson, Stetson Cologne, L’Oréal Paris, and Univest National Bank.
He later joined Power Home Remodeling as Head of Marketing, Communications, and Experience where he spent 13 transformative years. During his tenure, Power scaled from $30 million to $1.2 billion in annual revenue. Andelman led a team of 60+ creatives, strategists, and people experience professionals responsible for developing one of the most admired internal cultures in the country. Under his leadership, Power was named Fortune Magazine’s #1 Company to Work For as a Millennial, #12 on the Top 500 list, #10 on Glassdoor’s Best Places to Work, and gained international attention for bold, purpose-driven campaigns such as the LeBron James-to-Philly billboard initiative.
Following Power, Andelman co-authored the Amazon Best Seller “The Lost Audience”, a deep dive into the often-overlooked internal customer: employees. He also founded HaloEffect, a consulting firm dedicated to helping companies—from Fortune 500s to startups—transform their customer and employee experiences.
Andelman’s entry to Victory is the natural next step in the company’s vision to become an iconic internal and external brand built on trust, inspiration, and results.
“We’re not just building a brand—we’re building belief,” said Andelman. “Victory is a rare company. It has a soul. My mission is to help every employee feel educated, empowered, engaged, and energized to show up as the best version of themselves—and to share with the world just how extraordinary this business really is.”
As SVP of Brand and Experience, Andelman will oversee all aspects of brand strategy, communications, creative direction, and experience innovation. He will also oversee talent acquisition, people operations, engagement and culture, community impact, and learning and development as these internal brands grow.
“Bennett is a one-of-a-kind leader,” said Bill Winters, CEO of Victory Remodeling. “He blends world-class marketing and culture building expertise with a deep passion for people. His track record speaks for itself—and so does his heart. I’m confident he’ll help Victory become a brand people don’t just recognize, but truly believe in.”
About Victory Home Remodeling
Victory Home Remodeling is one of the nation’s largest, full-service exterior home remodeling companies with more than 300 employees, 5,000 customers, and nearly $100 million in annual revenue. Established in 2019 and headquartered in Holmdel, New Jersey in the beautiful Bell Works building, Victory specializes in transforming residential spaces with high-quality craftsmanship, expert design, and a customer-first philosophy to residents in New York, New Jersey, Pennsylvania, Delaware, Maryland, Virginia, and Washington D.C. With a focus on delivering exceptional results, the company has built a reputation for excellence in every aspect of the remodeling process, from initial consultation to project completion. They are also rooted in the simple concept of doing good as shown by the Victory Foundation, established in 2025 to champion those who are building a better world.
Those interested in a career at Victory can visit WeAreGenV.com to view open positions across the organization. For more information on the company, visit victoryhrg.com or follow them on Facebook or Instagram.
SOURCE Victory Home Remodeling
