Enhancing its digital experience strategy, Clearwater Credit Union deepens member connections with timely insights and intuitive member marketing engagements
PLANO, Texas, May 16, 2025 /PRNewswire/ — Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced that Montana-based Clearwater Credit Union (Clearwater) is leveraging the innovation and user experience within Alkami’s Digital Banking Platform. This partnership reflects Clearwater’s commitment to delivering member-centered interactions and data-driven personalization.
Clearwater now delivers a more intuitive and unified digital banking experience across devices—all through a single, scalable digital experience platform. By incorporating Alkami’s Data & Marketing Solutions, the credit union also gains powerful tools to create personalized marketing engagements, help their members strengthen their financial wellness, and deliver timely, relevant communications that deepen member relationships.
“Alkami’s technology allows our marketing team to do what they’ve long wanted to, connect the dots across data and behavior to deliver meaningful, timely communications to our members,” said Deborah Colby, chief marketing officer at Clearwater. “The insights from the transaction data enables us to understand and walk alongside our members through all their life stages, helping them to thrive financially. And given the size and reach of our membership base, we needed a best-in-class digital platform that could serve all our members, regardless of location, since building brick-and-mortar branches in every county isn’t feasible. Alkami delivers on that need by providing a digital experience that functions as a top-tier branch, accessible anytime, anywhere.”
Financial services data analytics is catalyzing the personal experience for account holders – converting financial institution leaders into data-informed, member engagement leaders – where they can anticipate needs and optimize engagements. Clearwater’s internal teams are maximizing the impact from the new data capabilities, empowering them with actionable analytics and a more connected understanding of member needs. By integrating Alkami’s Platform, the credit union is laying the groundwork for a member engagement strategy that supports long-term relationships.
“Clearwater exemplifies how mission-driven financial institutions can harness digital tools to meet the rising expectations for personalization,” said Mazen Letayf, vice president, customer lifecycle management and data solutions at Alkami. “It’s incredibly rewarding to see how our Platform helps their team operate more strategically, making data not just accessible, but actionable.”
To learn more about Alkami’s Digital Banking Platform, visit here.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.”[1]
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.
About Clearwater Credit Union
Established in 1956, Clearwater Credit Union is a values-based, member-owned financial cooperative committed to using finance to make the world a better place. Clearwater is Montana’s largest certified Community Development Financial Institution (CDFI), one of six U.S. credit unions that are members of the Global Alliance for Banking on Values (GABV), and a member of Inclusiv, a CDFI intermediary with a mission to help low- and moderate-income people enhance economic well-being through credit unions. With $1.2 billion in assets and 65,000 members, Clearwater offers individuals and businesses across Western and Central Montana access to banking, loan, mortgage, and financial counseling and education services. Visit clearwatercreditunion.org to learn more about how Clearwater is a force for good in banking, in the communities it serves, and for its members.
Media Relations Contacts
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Marla Pieton
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1J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. |
SOURCE Alkami Technology, Inc.
