BASKING RIDGE, N.J., May 20, 2025 /PRNewswire/ — Formedics, a leading healthcare professional (HCP) collaboration platform, today announced a partnership with Elsevier, a global leader in advanced scientific information and decision support, to deliver world-class strategic and sales execution for more than 20 global medical societies.
Formedics will enable advertising opportunities across these society partnerships, including implementing data-driven digital strategies to drive peer engagement and collaboration, precision targeting, customized content solutions, and innovative programs with Key Opinion Leaders and Digital Opinion Leaders. In addition, Formedics will lead media sales for the societies’ peer-reviewed journals across 11 specialties and subspecialties, including print and digital advertising, sponsored content, and digital solutions.
In addition to bringing focused expertise to support these medical societies, this collaboration will enable Elsevier to advance AI-enabled solutions that support the work of researchers and health care professionals.
“We are thrilled to be partnering with a global leader that shares our vision to revolutionize healthcare engagement,” said Greg Jackson, CEO of Formedics. “Our expertise in developing platforms and content that facilitate HCP discussions and debate for peer learning and growth, will enable Elsevier to focus on the strategies and innovations that advance drug discovery and clinical research needed to continually enhance healthcare outcomes.”
About Formedics, LLC
Formedics is a platform where healthcare professionals connect, collaborate, and learn through peer-driven discussions with leading experts, opinion leaders, and specialized communities. The platform provides pharmaceutical and life sciences brands with powerful opportunities to engage and target physicians across digital, point-of-care, and live event channels. Founded in 2024, Formedics unites the strengths of Figure 1, Mashup Media, AMC Media Group, and Physician’s Weekly to create a comprehensive ecosystem for HCP education. For more information, visit www.formedics.com.
About Elsevier
A global leader in advanced information and decision support, Elsevier helps to advance science and healthcare, to advance human progress. We do this by facilitating insights and critical decision-making with innovative solutions based on trusted, evidence-based content and advanced AI-enabled digital technologies.
We have supported the work of our research and healthcare communities for more than 140 years. Our 9,500 employees around the world, including 2,300 technologists, are dedicated to supporting researchers, librarians, academic leaders, funders, governments, R&D-intensive companies, doctors, nurses, future healthcare professionals and educators in their critical work. Our 2,900 scientific journals and iconic reference books include the foremost titles in their fields, including Cell Press, The Lancet and Gray’s Anatomy. Together with the Elsevier Foundation, we work in partnership with the communities we serve to advance inclusion and diversity in science, research, and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information on our work, digital solutions and content, visit www.elsevier.com.
SOURCE Formedics, LLC
