New venture introduces a breakthrough Human-AI workflow, merging cinematography, data science, and advertising to deliver premium, tailored TV ads at scale.
LOS ANGELES, May 27, 2025 /PRNewswire/ — A team of senior executives from Netflix, Meta, Ogilvy, and Warner Bros. has launched Gravta (https://gravta.com), a new kind of video advertising studio reimagining how TV commercials are created, produced, scaled, and optimized. Leveraging a proprietary Human-AI platform and process, Gravta enables brands to move beyond the limitations of outdated, one-size-fits-all ad models—unlocking a smarter, more dynamic path to growth.
The Gravta founding team (left to right): Stanlei Bellan (CEO), Iris Lee (COO), Duda Guerra (CTO), and Rapha Vasconcellos (CCO)-veterans from Ogilvy, Warner Bros., Meta, and Netflix-have joined forces to reimagine video advertising.
“Brands have long been trapped in a system that’s too slow, too rigid, and built for a different era,” said Stanlei Bellan, CEO and Founder of Gravta. “Advertisers are desperate for commercials that deliver scalable, game-changing growth—and that’s exactly what we’re delivering.”
Building Stronger Brand Connections
The name Gravta is inspired by the concept that every brand has its own gravitational force—a distinct pull that attracts, engages, and retains its audience. In today’s crowded digital landscape, that pull must be deliberate, data-informed, and emotionally resonant.
To deliver on this challenge, Gravta’s founders brought together decades of experience across media, entertainment, technology, and creative industries. The result is a breakthrough end-to-end video advertising stack designed to meet modern marketing demands with precision and impact.
“Our vision was to create a video advertising studio that’s agile, intelligent, and data-driven,” said Iris Lee, Co-Founder and COO. “Gravta’s Human-AI workflow delivers the speed and flexibility today’s brands need—while maintaining the highest standards in audiovisual craft.”
A Smarter, Scalable Model
Gravta’s innovation lies in its proprietary platform and production system, designed for continuous optimization, rapid iteration, and segmented reach, to replace legacy ad models.
AdNeura™
A neural network tool that can process information from a wide array of sources to continuously identify audience segments and the message triggers that resonate with them.
“AdNeura™ is more than a tool—it’s a living system that enhances our creative human process,” said Duda Guerra, Co-Founder and Chief Technology Officer. “It evolves in real time with audience behavior and campaign performance, driving smarter decisions, targeted messaging, and higher ROI with every AdFilm.”
AdFilms
Produced through an innovative visual-first storytelling system, AdFilms are broadcast-quality, data-informed TV spots crafted to connect with multiple audiences at scale.
“Creativity and technology should never be at odds—they amplify each other,” added Rapha Vasconcellos, Co-Founder and Chief Creative Officer. “At Gravta, we’re breaking down the walls between data, art, and agility to deliver advertising that truly connects.”
About Gravta
Founded by industry veterans Stanlei Bellan, Iris Lee, Rapha Vasconcellos, and Duda Guerra, Gravta is a video advertising studio that creates and produces unique TV commercials at scale. By leveraging real-time insights and AI, Gravta unlocks multiple audience segments and delivers targeted creative messages that continuously evolve. Learn more at https://gravta.com.
For media inquiries, please contact:Iris Lee
(310) 730-8273
Email: [email protected]
SOURCE Gravta
