DALLAS, May 28, 2025 /PRNewswire/ — The Unleashed Brands Foundation, the charitable affiliate of Unleashed Brands, the world’s leading youth enrichment platform serving thousands of communities nationwide – has announced a $1 million commitment to The Leukemia & Lymphoma Society‘s (LLS) Dare to Dream Project over the next five years. This substantial pledge will support LLS’s mission to cure blood cancer and improve the quality of life of all patients and their families. With this commitment, the Unleashed Brands Foundation becomes a key supporter of the Dare to Dream Project, LLS’s flagship initiative focused on transforming treatment and care for children with blood cancer.
The partnership will feature multiple charitable initiatives annually across Unleashed Brands’ family of franchise brands, which collectively provide screen-free fun and enrichment to millions of families and support thousands of small business owners in their local communities. Brands participating include Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. Guests and members at these locations can support the cause by “rounding up” their transactions or purchasing special “Sock it to Cancer” socks, with proceeds benefiting blood cancer research. The Unleashed Brands Foundation will be recognized as a “Pioneer Partner” and will play a central role in LLS Dare to Dream Days.
“At Unleashed Brands, we are passionate about making a positive impact on the lives of children and families in the communities we serve,” said Michael Browning Jr., CEO of Unleashed Brands. “We’re proud to partner with the Leukemia & Lymphoma Society and help in their lifesaving work of transforming treatment and care for kids with blood cancer.”
Since its inception, The Unleashed Brands Foundation has supported LLS through efforts like the annual Sock it to Cancer campaign and by granting dream experiences to young survivors like Samuel, a leukemia survivor. In May 2025, the partnership was formalized and will continue through 2030, providing critical funding for LLS’s Dare to Dream Project and Give for More Life campaigns.
“We are proud to partner with the Unleashed Brands Foundation to help power innovative research, new, safer treatments, support services, and advocacy for kids,” said Coker Powell, LLS Chief Revenue Officer. “This generous commitment from Unleashed Brands Foundation will make a meaningful difference for those facing blood cancers.”
The Unleashed Brands Foundation is dedicated to creating opportunities for every child, regardless of circumstance, to learn with intention, play without fear, and grow into purposeful futures. With the support of donors, nonprofit partners, and franchisees, the Foundation extends the Unleashed Brands vision of investing in today’s kids and tomorrow’s leaders, helping them unleash their full potential for a brighter future.
To learn more about the Unleashed Brands Foundation and its programs, visit InvestInKids.org.
About the Unleashed Brands Foundation
Established in 2023, Unleashed Brands Foundation aims to empower at-risk youth and provides them with the resources needed to successfully transition to adulthood through education, financial support and in-person volunteerism. Having supported youth and youth-focused charities since 2011, Unleashed Brands remains committed to helping kids learn, play, grow, and achieve greatness. For more information, visit InvestInKids.org.
About Unleashed Brands
Unleashed Brands serves families in hundreds of communities nationwide through its portfolio of leading youth enrichment brands: Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, XP League, Class 101, Premier Martial Arts and Water Wings Swim School. Founded to curate and grow the most innovative and impactful kids’ brands, Unleashed Brands supports thousands of small business owners and provides fun and enrichment to millions of families. Its mission is to help every child reach their full potential through fun, engaging, and inspiring experiences. For more information, visit UnleashedBrands.com.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® (LLS) is the global leader and innovator in creating a world without blood cancer. The LLS mission: Cure blood cancer and improve the quality of life of all patients and their families. LLS is focused on accelerating research, providing free support and services, and advocating for policies to ensure access to quality, affordable care. For more than 75 years, LLS has been helping blood cancer patients live longer, better lives.
To learn more, visit www.LLS.org. Patients can contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET. Connect with us on Facebook, X, Instagram, LinkedIn and TikTok. LLS Media Contact: [email protected].
Media Contact: Sara Faiwell, Fishman Public Relations, [email protected] or (847) 945-1300
SOURCE Unleashed Brands
