Morgan Motor Company is delighted to announce a new partnership with Worcester Warriors, becoming the club’s title sponsor for the upcoming 2025/26 season.
The collaboration sees two of Worcestershire’s most established and recognisable names come together at a pivotal moment for both brands. As Worcester Warriors embark on an exciting new chapter in professional rugby, Morgan — now in its 116th year — continues to build on its rich heritage, delivering unforgettable experiences for customers and communities around the world.
As title sponsor, Morgan Motor Company will take pride of place on the Warriors’ home and away playing shirts, alongside prominent branding across Sixways Stadium and the club’s digital channels. The partnership extends beyond matchday, with the two organisations set to collaborate on a series of initiatives designed to engage supporters, owners and the wider community.
From the start of the new season, exclusive Morgan experiences will be available at both Sixways Stadium and the Morgan Experience Centre in Malvern Link, offering unique opportunities for fans and Morgan owners to connect with both brands in distinctive and memorable ways.
To celebrate the partnership, a limited-edition Morgan x Worcester Warriors capsule collection will also launch ahead of the new campaign. Featuring exclusive clothing and accessories, the collection will proudly bring together the identities of two of the region’s most celebrated names.
“We’re incredibly proud to be partnering with Worcester Warriors at such a pivotal moment in the club’s history. As a fellow Worcestershire-based company, this partnership reaffirms Morgan’s long-standing commitment to supporting our local community. I’ve been hugely impressed by the club’s ambition, drive and commitment to delivering a best-in-class experience — qualities that resonate deeply with the Morgan team in Malvern. Together, we look forward to creating lasting memories for Warriors supporters and Morgan owners alike, both on and off the field. Bring on the start of the season!”
Matthew Hole, Managing Director, Morgan Motor Company
“This partnership with Morgan Motor Company represents much more than a shirt sponsorship. It’s a statement of intent for the future of Worcester Warriors. We’re bringing together two iconic Worcestershire names at a time when our club is re-energised and ready to inspire a new generation of fans. Morgan’s belief in our journey means a great deal, and together, we’re going to deliver experiences that celebrate local pride, performance, and purpose. We’re honoured to have the Morgan Motor Company name on our shirts.”
While both Morgan and Worcester Warriors are proudly steeped in history, this partnership is firmly focused on the future — championing local pride, delivering engaging experiences, and creating opportunities for connection within the community.
Christopher Holland, Chairman, Worcester Warriors
While both Morgan and Worcester Warriors are proudly steeped in history, this partnership is firmly focused on the future — championing local pride, delivering engaging experiences, and creating opportunities for connection within the community.