The sold-out IRONMAN 70.3 marks a multi-year partnership and a $25M economic win for Rockford
ROCKFORD, Ill., June 22, 2025 /PRNewswire/ — More than 10,000 athletes and spectators are arriving in Rockford today as the city hosts Illinois’ first-ever IRONMAN 70.3, a sold-out race that marks the beginning of a multi-year partnership and further positions Rockford as a sports hub powerhouse.
The multi-year partnership with IRONMAN is expected to deliver more than $25 million in economic impact through 2027, generating an estimated $8 million in direct visitor spending in the first year alone. From hotels and restaurants to local shops and tourism-related jobs, Rockford’s small business community is poised to benefit from the city’s investment in athletic events that drive lasting momentum.
“This is a major milestone—not just for our team, but for the entire Rockford community,” said John Groh, President/CEO of Go Rockford. “To be chosen as Illinois’ first IRONMAN host city speaks to the caliber of what we’ve built—a welcoming, event-ready destination with national appeal. It’s the result of strong local partnerships and a clear vision for how sports tourism can drive lasting impact.”
The 70.3-mile course showcases the region’s natural and urban assets: a 1.2-mile swim in the Rock River, a 56-mile bike ride through the scenic countryside of Winnebago County and the historic Village of Rockton, and a 13.1-mile run along the Rockford riverfront path, culminating in a downtown finish line celebration.
IRONMAN selected Rockford after a highly competitive, multi-city vetting process, citing the city’s:
- Proven record of hosting high-caliber athletic events across youth, amateur, and collegiate levels
- Robust infrastructure, including modern sports facilities and a walkable, revitalized downtown
- Natural amenities like Rock Cut State Park and the Rock River, ideal for endurance sports
- Strategic Midwest location with easy access via I-90, multiple airports, and proximity to major metros including Chicago
- Strong community partnerships and a demonstrated ability to mobilize volunteers and local support
More than 1,000 Rockford-area volunteers have stepped up to support the race—showing off Rockford’s civic pride, hospitality, and unity. Their commitment, along with extensive coordination across City of Rockford departments including Public Works, Police, and Fire, ensures a seamless, safe, and welcoming experience for athletes and spectators alike.
The event was made possible through a grant from the State of Illinois’ $15 million Tourism Incentive Program, which supports efforts to bring marquee events to the state. IRONMAN joins a growing slate of top-tier competitions headed to Rockford, including the 2026 American Hockey League All-Star Classic and the 2026 WBSC Women’s Baseball World Cup Group Stage—affirming Rockford’s emergence as a go-to destination for high-profile sports.
For more information on the 2024 IRONMAN 70.3 Rockford-Illinois triathlon visit www.ironman.com/races/im703-rockford-illinois. For more information on Rockford, visit www.gorockford.com.
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About Rockford, Illinois
Rockford, Illinois is fast emerging as the Midwest’s next great playground for endurance athletes and outdoor enthusiasts. Anchored by the Rock River and framed by scenic bluffs, forest preserves, and over 100 miles of paved and natural surface trails, Rockford offers year-round access to running, cycling, paddling, and multisport adventure. As host of Illinois’ first-ever IRONMAN 70.3, the city showcases its growing national reputation as a dynamic hub for outdoor recreation and sports tourism. With investments in riverfront revitalization, event-ready park spaces, and a robust volunteer culture, Rockford blends natural beauty with civic muscle. Athletes, residents and visitors alike are discovering a community built for grit, movement, and momentum—where finish lines become invitations to explore more.
SOURCE The Rockford
