For every FREE beard trim, men’s grooming leader Wahl® will donate $100 to charity that brings thousands of veterans to professional sporting events free of charge.
STERLING, Ill., June 24, 2025 /PRNewswire/ — Last year, Amos Albert a U.S. Navy veteran from Chicago, IL, was named a finalist in the Wahl® Benevolent Beards Contest for his impressive beard and his work with the charity Operation Warrior Wishes. The organization brings thousands of veterans to professional sporting events completely free of charge. On his first trip, Amos saw just how beneficial the organization was to veterans struggling with return to civilian life; now, he dedicates his time to the charity. To celebrate Amos’s ability to combine good grooming with goodwill, and in conjunction with the launch of this year’s contest, Wahl® is bringing its mobile barbershop to the NASCAR Chicago Street Race on Saturday, July 5, 2025 from 9:30 a.m. – 3:30 p.m. (CDT) and Sunday, July 6, 2025 from 10 a.m. – 1:30 p.m. (CDT). The barbershop is open to the public and for every FREE beard trim Wahl® will donate $100 to support Operation Warrior Wishes, up to $5,000.
“There is no shortage of people who donate their time and energy to helping others, and the Benevolent Beards contest provides an excellent platform to discover and honor those individuals,” said Steven Yde, Vice President of North America Consumer at Wahl. “To bring attention to the contest we’re traveling the country and visiting finalists from last year — like Amos — who are doing good in the world; and we’re celebrating them by hosting beard grooming events that will further support their charitable efforts. Along the way, we’ll be looking for another bearded do-gooder to be named our next ‘Wahl® Man of the Year.'”
How to Enter the Wahl® Benevolent Beards Contest
From now until July 6, 2025, men with beards can submit a video of themselves either explaining or demonstrating how they support a charity on the contest entry page at https://bit.ly/BenevolentBeards2025, they can also get to the page by visiting @WahlGrooming on Instagram, TikTok or Facebook. What kind of charity? As long as it’s a 501(c)(3) organization with a goal to impact the world positively, all charities will be considered. So, whether you’re an animal advocate or helping humans, you have the chance to put your good grooming toward goodwill.
Following the entry period, 5 finalists will each win $500 for themselves, $500 for their charity and a Wahl® PRO SERIES™ High Visibility Trimmer. Things get exciting in August when public votes help determine which finalist wins the Grand Prize of $5,000 for himself, $20,000 for his charity and a visit from the Wahl® Mobile Barbershop to do a grooming event where barbers will offer the public FREE beard trims.
For more information about the Wahl® Benevolent Beards Contest, or for facial hair tips and tools visit WahlUSA.com or follow @WahlGrooming on Instagram, TikTok and Facebook.
About Wahl Grooming
Celebrating its 106th anniversary, Wahl® continues to help men look and feel their best with innovative products manufactured to define and elevate the men’s grooming category. The company set the standard with the first-ever practical electric hair clipper in 1919, and later strengthened its leadership with the world’s first battery-powered facial hair trimmer. It’s this continued commitment to excellence that has solidified Wahl’s® place as the world’s go-to brand for men’s grooming solutions. For more information, visit WahlUSA.com.
Download Images of Amos Albert:
https://cloud.hoffmanyork.com/portal/s/011571370590961573714
Download Mobile Barbershop Images:
https://cloud.hoffmanyork.com/portal/s/014372697450375561225
Download Mobile Barbershop B-Roll:
https://cloud.hoffmanyork.com/portal/s/116851734885423034
SOURCE Wahl Clipper Corporation
