Optical retailer will donate $5 for every pair of SU2C glasses sold June 30-Aug. 30 in stores and online
DALLAS, June 30, 2025 /PRNewswire/ — What started as a single fundraiser for cancer research in 153 Eyemart Express stores a decade ago, has become a powerful tradition to fight the disease that will claim the lives of more than 600,000 Americans this year. With the goal of raising more than $1 million, the leading optical retailer is inviting shoppers to join in supporting nonprofit Stand Up To Cancer® (SU2C) and its cutting-edge research efforts by purchasing SU2C frames through Aug. 30.
Now in its 10th year, Eyemart Express’ fundraiser for SU2C is now underway, rallying support both in the retailer’s brick-and-mortar stores, which today totals 262 nationwide, and online store. For every pair of the 25 dedicated frames in the SU2C collection sold, Eyemart Express and Visual Eyes Eyewear will donate $5, with a minimum guaranteed donation of $30,000. With inspirational names such as “Brave,” “Advocate,” and “Cure,” the unisex frames start at $69.95 and feature an assortment of on-trend colorful plastic styles in square shapes and traditional metal designs.
“Our mission to improve the lives of people and make a difference in the fight against cancer is simple,” say Katy Hanson, Eyemart Express chief marketing and merchandising officer. “Shopping with us during this time lets you check off your to-do list of updating your prescription lenses or style with new glasses and contributing to the future of cancer research in a meaningful way.”
Eyemart Express’ decade of supporting SU2C proves that everyday eyewear purchases can have an extraordinary impact on people’s lives.
Visit a local Eyemart Express store or shop online to join SU2C’s mission to raise awareness and fund research to detect and treat cancers with the aspiration to cure all patients. Get more information about the nonprofit organization here.
About Eyemart Express
Eyemart Express is more than just a local eye care provider—we are eye care experts embedded in the fabric of our local communities. Doctor-founded in 1990, our team has grown alongside our customers and their families, bringing quality and accessible eye care services to each town we serve. Partnerships with local optometrists, skilled lab specialists, and local labs enable us to deliver glasses in as little as 30 minutes in our 262 stores nationwide. We offer a seamless blend of the latest technology, comprehensive eye care, and genuine human connection to deliver glasses that are “Made Today, Shipped Tomorrow” anywhere in the United States. Eyemart Express is a VSP Vision™ company that ranks among the top optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. For more information about Eyemart Express, visit eyemartexpress.com.
SOURCE Eyemart Express
