As Major Studios and Streaming Giants Set Up Shop In Yonkers, The City Steps Into The Limelight On The World’s Most-Watched Screen
NEW YORK, July 2, 2025 /PRNewswire/ — The City of Yonkers is ready for its close-up.
Yonkers Mayor Mike Spano and Emmy Award-Winning Producer / Great Point Studios Founder, Robert Halmi were on hand July 1 at Times Square for the debut of a large digital billboard positioning Yonkers as “Hollywood on Hudson,” a brand which is copyrighted.
With a surge in production studios, A-list shoots, and economic investment, Yonkers is redefining the future of film in the region. This high-profile moment marks a turning point for Yonkers—and a spotlight that’s here to stay.
“What started out as a vision more than a decade ago has turned Yonkers into truly becoming Hollywood on Hudson. Yonkers is now home to the single largest TV and film production site in the Northeast,” said Mayor Spano.
The billboard’s HD LED screen, which measures 56 feet wide x 29 feet high, is located in the heart of Times Square Plaza, five stories above the northeast corner of the intersection at 1500 Broadway & West 43rd Street. It will be running for three months. Known as “The Crossroads of the World,” Times Square attracts over 250,000 visitors every day. The billboard will run six times per hour, airing 20 hours per day, from 6am to 2am, over a 92-day period.
Yonkers has emerged as a major center for TV and film production with more than 10 studios and six more under construction. It is also home to Lionsgate Studios’ one million-square-foot complex, which is the largest TV and film production hub in the Northeast.
Last month the City of Yonkers launched a multi-platform advertising campaign aimed at reinforcing Yonkers reputation as “Hollywood on Hudson.” The ad campaign includes TV commercials, bus exteriors, billboards, MTA car cards on trains, paid social and organic social.
Among the recent productions filmed in Yonkers are “Dexter” for Paramount+, “Run The World” for Starz, “Raising Kanan” for Starz, the Golden Globe winning TV series “The Penguin” starring Colin Farrell and an Apple TV+ series.
SOURCE City of Yonkers, NY
