Nothing Beats Real Campaign celebrates the arrival of the MLB silhouetted batter logo on adjustable caps, positioning New Era® as the “Official Cap Fit for Every Fan”
“Nothing Beats Real” Commercial LINKED HERE
“Nothing Beats Real” Behind-the-Scenes Content LINKED HERE
BUFFALO, N.Y., July 9, 2025 /PRNewswire/ — New Era Cap, the international sports and lifestyle brand and Official Cap of Major League Baseball (MLB), announced its Nothing Beats Real Campaign, featuring a national commercial starring New Era ambassador Fernando Tatis Jr. of the San Diego Padres, a three-time All-Star, two-time Silver Slugger Award winner, and a Gold Glove Award and Platinum Glove Award winner. In this nationally broadcasted commercial, directed by Grammy Award-winning director Dave Meyers, Tatis Jr. joins MLB superfans to celebrate New Era’s legendary headwear, beloved by both athletes and fans.
The Campaign also celebrates the iconic MLB silhouetted batter logo on New Era’s 59FIFTY® Authentic Collection, along with the 9SEVENTY® and 9FORTY® Player Replica caps, highlighting New Era’s versatility as the “Official Cap Fit for Every Fan”.
“We are beyond excited for this commercial featuring fan favorite and our brand ambassador, Fernando Tatis Jr., to showcase the continued evolution of our MLB collection,” said Mark Maidment, Senior VP, Brand at New Era. “We’ve been designing caps for baseball since the 1930s, so we know what it takes to design the perfect cap, but what truly drives us is the passion of the fans. They live and breathe their teams — and their energy and authenticity inspire our creativity.”
Tatis Jr. has been electrifying fans since he made his debut for the San Diego Padres in 2019. With a dynamic personality that shines both on and off the field, Tatis is also a proud New Era ambassador. In this Campaign, Tatis Jr. brings his signature energy to the screen, showing off his dance moves while sporting New Era’s latest MLB caps.
“This Campaign was all about energy, creativity, and having fun—just like the game itself,” said Tatis Jr. “New Era gave me the chance to express my style and connect with some of MLB’s biggest fans, reminding me why I fell in love with baseball in the first place. I’m proud that I got the opportunity to be a part of something that celebrates the passion of every fan.”
This vibrant Campaign is driven by a new commercial created by New Era and FCB New York, one of the largest and integrated marketing, communications and advertising agencies in the world. The commercial was directed by the acclaimed Dave Meyers, a prolific industry veteran with over 25 years of experience and hundreds of music videos and commercials to his credit. Having directed more than 200 projects across multiple genres, Meyers is known for pushing boundaries with his bold, cutting-edge ideas. His work has amassed billions of views, earned over 50 award nominations, and garnered multiple awards, including two Grammy Awards for Best Music Video and numerous MTV Video Music Awards, including four for Video of the Year.
In the New Era spot, Meyers brings his signature style to life with an immersive visual introduction of the caps, setting the stage for Tatis Jr. to dance and have fun alongside six MLB superfans. The creative captures the heart of MLB fan culture: authentic, energetic, and full of personality. To match the visual energy, a timeless yet modern piece was selected as the soundtrack for the commercial.
“New Era was an incredible partner; we went into it with the objective to create something cool that stands out,” said Meyers. “Tatis brought real presence and playfulness, while the superfans added a beautiful, authentic energy. They showed up proud and excited to share what makes them who they are.”
In partnership with MLB, New Era identified six superfans who all brought their own unique stories and energy to the commercial: Maria Flores (Los Angeles Dodgers), Bernard Smith Jr. and Tabitha Faison (Atlanta Braves), Jamie Pagliei (Philadelphia Phillies), and Nguyen Le (Houston Astros).
“I’ve been to all 30 active ballparks. Since 2015, I’ve averaged over 100 Astros games a season and 92 Postseason games. I own over 50 Astros New Era hats. And I have caught four home run balls and dozens of foul balls during games. I’m the ultimate Astros superfan because Astros baseball has been in my DNA since I arrived in Houston from a refugee camp in the summer of 1979. For over a decade now, I’ve been able to live out my childhood dream by catching hundreds of Astros games a season,” said Nguyen Le.
The Campaign launches today and will run through the end of the MLB regular season. Fans will see the Campaign across multiple platforms, including ESPN, ABC, FOX, Hulu, Prime Video, and Peacock, as well as New Era’s and MLB’s own digital channels. The collection is available today on neweracap.com and other major retailers.
ABOUT NEW ERA CAP: Since 1920, New Era Cap has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, NY, and its products are sold in more than 125 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.
PRESS CONTACT:
John Mackowiak
The Martin Group for New Era Cap, LLC
518-618-1175 | [email protected]
Lauren Menache
New Era Cap, LLC
716-387-0906 | [email protected]
SOURCE New Era Cap LLC
