The marketing advisory program seeks visionary women founders ready to grow their businesses
PORTLAND, Ore., July 15, 2025 /PRNewswire/ — SheScales, a marketing advisory program powered by Rain the Growth Agency, has announced it is now accepting applications for its 2025-2026 cohort. Since its inception, the program has supported over 20 female-owned businesses, providing in-kind marketing resources and guidance to help women-led brands grow.
The program provides cohort participants with up to one year of consultation on their marketing campaigns and channel strategies, including audits and recommendations for brand strategy, paid and organic social media, email marketing, website content and strategy, CTV, linear TV, audio and more. Current year program participants include ISCO Spirits, Mosaic Makers Collective, and The Laundry Basket LLC.
Applications will be accepted through September 15, 2025, and can be completed through the SheScales website.
“We are absolutely thrilled to kick off the SheScales application process for our third cohort,” says CEO of Rain the Growth Agency, Jane Crisan. “This is more than just a program, it’s a movement to fuel the growth of women-led businesses. We can’t wait to connect with these amazing, bold and visionary founders who are ready to scale their brands, amplify their impact, and grow alongside a community of powerful women entrepreneurs.”
Cohort members will partner with Rain the Growth Agency subject matter experts to review marketing plans, brand and messaging platforms, and audience, messaging and media strategy as needed. Best practices in media, creative, strategy and analytics will be shared in a collaborative environment, and participants will gain access to the SheScales community.
Applicants must be founders who are women, identify as female, or lead a women-founded or women-led organization. Eligible businesses must be incorporated, generate at least $100,000 in annual revenue, and have a strong direct-to-consumer model with high growth potential. SheScales was launched in 2019 by Michelle Cardinal, co-founder and Chairwoman of Rain the Growth Agency, with a mission to improve gender equality in the U.S. business landscape and empower women entrepreneurs to scale their brands.
For more information and to apply, visit shescales.com.
About SheScales
SheScales supports female founders by providing DTC marketing and media advisory services in-kind, to help founders scale their companies fearlessly! We also provide networking opportunities and a home-grown community dedicated to empowering female leaders. Michelle Cardinal, founder and CEO of Rain the Growth Agency, created SheScales to serve as a marketing resource for women-led DTC brands. Marketing and media experts from within Rain the Growth Agency donate their time and expertise with a shared passion to improve gender equality in the American business landscape.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, fully integrated and performance-minded advertising agency. We link brand strategy, creative and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach produces transformational growth for our clients ranging from DTC fast companies and challenger brands to established brands. Clients include Humana, Shopify, Cirkul, CenterWell, 1-800 Flowers, Babbel, Dr. Squatch and BISSELL. Headquartered in Portland, Oregon since 1998, our agency has 250 employees nationwide.
Media Contact Information:
Beatrice Livioco
Senior Director of Marketing
[email protected]
SOURCE Rain the Growth Agency
