NEW YORK, July 16, 2025 /PRNewswire/ — Nutrafol, the #1 dermatologist-recommended hair growth supplement brand*, announces its launch at the nation’s largest beauty retailer, Ulta Beauty. Beginning July 20, Nutrafol will be available on Ulta.com, with in-store availability rolling out to select locations nationwide starting August 3. This expansion marks Nutrafol’s biggest retail milestone to date, significantly increasing accessibility to its suite of science-backed hair health offerings.
Nutrafol
Nutrafol’s entry into Ulta Beauty comes at a time when the specialty retailer is deepening its commitment to wellness-driven beauty, offering beauty enthusiasts innovative products that deliver on their promises. Known for its whole-body, clinically tested approach and physician-formulated products, Nutrafol aligns seamlessly with Ulta Beauty’s discerning and results-focused guests.
“Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol,” said Cindy Gustafson, CEO of Nutrafol. “As wellness continues to shape the future of beauty, we’re proud to lead the hair health conversation with science-backed formulas people can trust. Ulta Beauty has an incredible ability to bring elevated, clinically credible brands to a wide but discerning audience, and their commitment to innovation and education reflects the same values we prioritize at Nutrafol. With more than half of us experiencing hair thinning, Ulta Beauty’s reach allows us to support even more individuals on their journey to stronger, healthier hair.”
Ulta Beauty’s wellness assortment continues to grow, and Nutrafol’s addition marks a strategic move to offer consumers top-tier innovations rooted in efficacy and backed by rigorous research. Nutrafol will also partner closely with Ulta Beauty to spark a community-driven conversation around hair thinning—leveraging the retailer’s Beauty Advisors and over 45 million Ulta Beauty Rewards Members to help drive education, destigmatize the experience, and support individuals on their hair health journeys.
“At Ulta Beauty, we’re always seeking the best of what’s next in beauty and wellness,” said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty. “Nutrafol stood out for its commitment to quality, efficacy, and clinical credibility—values that are core to how we curate our assortment and introduce newness. Nutrafol’s inside-out approach to hair wellness brings a new level of innovation to our offering. With its steadfast buzz stemming from effective results, we know our guests will be excited to shop Nutrafol across our shelves, alongside our broader beauty and wellness offerings as they build out their routines. We look forward to welcoming new and existing guests to discover Nutrafol, meeting them wherever they are in their beauty journey and providing products that meet their beauty goals.”
The launch will include a selection of Nutrafol’s best-selling hair growth supplements, including Nutrafol Women, Nutrafol Women’s Balance (for women 45+) and Nutrafol Postpartum, each designed to target root causes of hair thinning like stress, hormones, and aging, in addition to topical hair care products: Nutrafol Hair Serum, Shampoo and Conditioner, and the brand’s innovative supplement for women’s mild to moderate acne, Nutrafol Skin**. Select products, including Nutrafol Women’s Vegan, will also be available on Ulta.com.***
With this new partnership, Nutrafol continues to redefine hair care—not as a surface-level concern, but as a vital part of whole-body wellness—and further solidifies its leadership in the category with consistent trust and recognition, including being named U.S. News & World Report’s Top Vitamin for Hair Growth for two consecutive years.
Nutrafol will be available to shop on Ulta.com as of July 20th, and will roll out in-stores to 500 Ulta Beauty locations nationwide on August 3.
*According to IQVIA ProVoice survey for 12 months ending March 31, 2025.**Formulated for women 18+ with mild to moderate, non-cystic acne.***These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
About Nutrafol:Nutrafol is the #1 dermatologist-recommended hair growth supplement brand and a pioneer in hair wellness, known for its whole-body approach. Physician-formulated and 100% drug-free, Nutrafol’s supplements are tailored to support hair thinning through different life stages and lifestyles. As an industry leader, Nutrafol prioritizes clinical rigor—using ingredients backed by published research and clinical testing of its hair and skin health formulations. To remain on the cutting edge of innovation, Nutrafol’s team of doctors and researchers continues to explore breakthroughs in genetics, biotechnology, and anti-aging. Today, Nutrafol has been adopted by 7,500 healthcare providers nationwide for its trusted, reliable results and earned numerous prestigious accolades.
For more information visit www.nutrafol.com.
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