- Marketing initiative encourages people to slow down with family, friends, and a delicious meal
- The integrated media campaign launches July 17 across streaming services, social platforms, & Freddy’s channels
WICHITA, Kan., July 16, 2025 /PRNewswire/ — Freddy’s – the fast-casual restaurant concept known for its steakburgers, shoestring fries, and frozen custard treats – has launched its latest branding campaign, titled, “This is the good stuff.” The integrated media campaign launches July 17, with the creative spot airing across streaming services, YouTube and other social platforms, out-of-home, Freddy’s owned channels, and across their nearly 600 locations.
Where Strategy Meets Storytelling
The campaign and platform, developed in collaboration with Dallas-based creative agency 3Headed Monster (3HM), encourages people to slow down and savor the moment in a world that is moving too fast. The launch spot delivers this message with insightful humor, showcasing a family cherishing quality time with each other while enjoying Freddy’s signature steakburgers and frozen custard. This marks 3HM’s first branding campaign with Freddy’s since their scope as the brand’s social agency was expanded earlier this year.
“3Headed Monster continues to bring a unique blend of creativity and strategic insight that aligns with our ambitions for the Freddy’s brand,” said Erin Walter, Chief Marketing Officer of Freddy’s. “‘This is the good stuff’ is a stake in the ground for our loyal guests. It’s also emblematic of the trajectory we’re on with increased consumer engagement, new locations opening up nationally, and crave for Freddy’s at an all-time high.”
Flavors That Bring People Together
Coinciding with Freddy’s expanded menu offerings – including the addition of Tots, Grilled Cheese Steakburgers, and Prime Rib Steakburgers to its permanent menu – along with the debut of the Dr. Pepper Frost for summer, the campaign features Freddy’s as the go-to place to put down the phone and enjoy a good time and delicious food with family and friends.
“The insight behind the work is very real,” said Shon Rathbone, Founder and Creative Chairman of 3Headed Monster. “It’s getting harder to live in the moment and be present with the people we care about. There’s a lot of emotion and humor in that struggle. I think we all can relate.”
The new “This is the good stuff” platform will continue to be reinforced with future brand spots and limited-time-only messaging.
Freddy’s is committed to quality and hospitality with made-to-order steakburgers, shoestring fries and frozen custard treats in a warm, family-friendly atmosphere. Freddy’s has over 550 restaurants in 36 U.S. states, with another 130+ locations in development for 2025 and 2026. The fast-casual restaurant franchise is actively seeking single and multi-unit franchisees. For information on franchising opportunities with Freddy’s, visit freddysfranchising.com. To learn more about 3Headed Monster and how they’re helping brands shape the future, visit 3headedmonster.com.
ABOUT 3HEADED MONSTER
3Headed Monster is an independent creative agency headquartered in Dallas. The agency specializes in helping emergent brands wreak havoc in their category. Recognized as a two-time Ad Age Small Agency of the Year, 3HM has served an array of disruptive brands including Tropical Smoothie Cafe, TikTok for Business, Bridgestone, Allstate, Wingstop, and Cicis Pizza. Learn more at www.3headedmonster.com.
ABOUT FREDDY’S FROZEN CUSTARD & STEAKBURGERS
Freddy’s Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 550 locations across the United States and Canada. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items along with freshly churned frozen custard treats. Known for operating the Freddy’s Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy’s ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 60 on Fast Casual’s Top 100 Movers + Shakers, No. 59 on Entrepreneur’s Franchise 500, No. 60 on Technomic’s Top 500 and No. 7 on Yelp’s 50 Fastest Growing Brands. For more on Freddy’s, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit freddysfranchising.com.
Media Contact: Meg Ryan | Fishman Public Relations | [email protected] or 847.945.1300 ext. 264
SOURCE Freddy’s Frozen Custard & Steakburgers
