“We are proud of our long-standing partnership with A.S.O. and of being part of the Tour de France Femmes avec Zwift since its beginning. Cycling has been an integral part of our DNA for 130 years. This year, we are supplying a fleet consisting exclusively of electric and plug-in hybrid vehicles. Last year, the Women’s Tour achieved more than 80 million viewing hours across seven European countries for the second year running, and it attracted 2.5 million fans on social media. It’s inspiring to see how women’s cycling is getting more and more attention. At Škoda, we are excited to be a part of it while also connecting with fans through our WeLoveCycling.com platform.“
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Škoda Auto at the most demanding women’s cycling tour in history
This year’s Tour de France Femmes avec Zwift is set to be the most challenging edition to date, both in terms of distance and elevation. Škoda Auto has supported the race as the official main partner since its inaugural year, and this year will supply organisers with a fleet of 32 electrified vehicles: fully electric Enyaq models and plug-in hybrid Superb iV cars. The new Enyaq, specially equipped with advanced communications technology, will serve as the Red Car for Race Director Marion Rousse, who will oversee the action from the front of the peloton.
Sponsor of the Green Jersey and trophy designer
Škoda Auto is the longstanding sponsor of the Green Jersey for the leader of the points classification and also provides the trophy for the points classification winner. This year’s cup, crafted from green crystal, features a special Škoda logo commemorating the brand’s 130th anniversary. The trophy was created by the Škoda Design department.
Connecting cycling fans with Škoda with special vehicles and WeLoveCycling
During the race, fans can visit a mobile café set up in the all-electric Škoda Elroq. In addition, Škoda will showcase the Elroq Respectline, which highlights the brand’s core values of respect, diversity and inclusion.
Fans can follow the race and enjoy behind-the-scenes insights at WeLoveCycling.com, where the ‘Find Your Tour’ section offers tips, advice and competitions. Updates will also be available via a new club on the platform’s Instagram profile.
Cycling as part of Škoda Auto’s heritage and future
Bicycles have been linked to Škoda Auto’s heritage for 130 years, and supporting cycling remains one of the pillars of its sponsorship activities. Last year, Škoda Auto extended its partnership with the organiser A.S.O. until 2028, supporting numerous top-level men’s and women’s races each year. The agreement covers major stage races such as the Tour de France and Vuelta a España, as well as classic events like Paris–Roubaix and Liège–Bastogne–Liège.
In May this year, Škoda announced it would become a partner for two further flagship events of the International Cycling Union (UCI) for the next two seasons: the Mountain Bike World Championships and the Gravel World Championships. Škoda Auto also sponsors leading domestic cycling races, including L’Etape Czech Republic by Tour de France, Road Classics, and the Prima Cup.