STAMFORD, Conn., Aug. 5, 2025 /PRNewswire/ — Just in time for baseball’s brightest moment of the summer, Gray Whale Gin is making its debut at Fenway Park. As part of a multi-year deal, the California-born, purpose-driven gin brand is now the official gin of the Boston Red Sox and will be showcased on advertising throughout the historic ballpark. This partnership kicks off at the height of summer, when baseball fever reaches a national high.
“It’s an honor to bring a taste of the California coast to Red Sox Nation,” said Mike Dee, President of Deutsch Family Wine & Spirits, which includes Gray Whale Gin. Dee, who previously served as COO of the Boston Red Sox, added, “This partnership connects two icons—the rich legacy of the Red Sox and the bold spirit of Gray Whale Gin—all with a refreshing twist perfect for game day.”
Inspired by Fenway Park and dedicated Red Sox fans, Gray Whale Gin has created a new signature cocktail: the “Gray Monster.” This playful nod to Fenway Park’s legendary Green Monster is crafted with Gray Whale Gin, lemon juice and grapefruit soda, delivering a crisp, coastal flavor perfect for cooling off on a hot summer day.
“We are excited to welcome Gray Whale Gin as the official gin of the Boston Red Sox,” said Troup Parkinson, Chief Marketing and Partnerships Officer, Boston Red Sox. “With a purpose-driven mission rooted in sustainability and giving back, Gray Whale Gin is a natural fit for the Red Sox, reflecting our shared commitment to quality, community, and creating memorable experiences for our fans.”
This landmark collaboration brings together two icons of the American spirit—one rooted in the history of Fenway Park, the other is the best of the California coastline in a glass. Gray Whale Gin is perfected with six botanicals sustainably sourced or wild harvested along the California coast, including lime, mint, and sea kelp, paying tribute to the majestic Gray Whale’s migratory path. Every bottle supports ocean conservation through partnerships with 1% for the Planet and Oceana, the largest international advocacy organization focused solely on ocean conservation.
About Gray Whale Gin
Gray Whale Gin was founded on the principle that a consciously crafted spirit can bring us together for good times while doing some good in the world. Every bottle of Gray Whale Gin gives back through 1% for the Planet and partnership with Oceana, the largest international advocacy organization focused solely on ocean conservation. Gray Whale Gin is perfected with sustainably sourced or wild harvested botanicals sourced along the migratory path of the California Gray Whale, including Juniper (Big Sur), Limes (Temecula), Fir Trees (Sonoma), Sea Kelp (Mendocino Coast), Mint (Santa Cruz) and Almonds (Central Valley). For more information, visit graywhalegin.com.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a spirits portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie Champagne, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa Vodka, Gray Whale Gin and Cantera Negra Tequila. For more information, visit deutschfamily.com.
Gray Whale Gin. 100% Grain Neutral Spirits. 43% Alc./Vol. ©2025 Golden State Distillery. www.graywhalegin.com Please Enjoy Responsibly.
SOURCE Deutsch Family Wine & Spirits
